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Latest Research

Online Travel

Airbnb and the Short-Term Rental Market 2020

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

December 2020
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Technology

Hotel Distribution 2020 Part II: The Tech Landscape

Hotel tech tends to be characterized by piecemeal solutions by a myriad of tech vendors, all offering a few pieces of the puzzle. Hotel distribution tech is no different. Hoteliers end up working with many tech vendors to understand demand, set the right rates, and get their rooms on the right channels. Here we provide some clarity on key issues and the vendor landscape.

November 2020
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Hospitality

Hotel Distribution 2020 Part I: The Channel Mix

The hotel distribution landscape is complex, with hotel rooms being sold and promoted through many different channels. COVID-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely that this disruption will be sustained long term. That's not to say that disruption isn't coming, though.

November 2020
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Consumer Habits

U.S. Travel Tracker October 2020: Slow Climb Continues

In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?

November 2020
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Online Travel

A Deep Dive Into Trip.com Group 2020

China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

October 2020
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Consumer Habits

U.S. Travel Tracker September 2020: Onset of Fall Travel

Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.

October 2020
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Online Travel

A Deep Dive into Tripadvisor 2020

Tripadvisor had been working on a turn-around even before COVID-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

September 2020
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Technology

Contactless Tech in Hospitality 2020

All the contactless tech that is receiving so much buzz in the hotel industry today pre-dates the current crisis. So it might not be revolutionary tech, but the impact on guest experience and engagement will certainly outlast the pandemic.

September 2020
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Consumer Habits

U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.

September 2020
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Consumer Habits

U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge

Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.

August 2020
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Consumer Habits

U.S. Travel Tracker June 2020: Temporary Uptick

With 33% of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.

July 2020
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Consumer Habits

U.S. Travel Tracker May 2020: Early Signs of Recovery

The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.

June 2020
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