Report Overview

In Part 1 and Part 2 of our web scraping series on Google Hotels we scraped 5,000 hotels listed on Google Hotels across the U.S. and Europe respectively, collecting data on which OTAs and direct sites are bidding for hotel bookings. This report comprises the third and final part of our Google Hotels series, where we compare the results in the U.S. and Europe with data from Asia Pacific and Middle East & Africa. In total we will have web-scraped data from more than 20,000 hotels listed on Google globally, providing a unique and comprehensive overview of today’s online distribution landscape. 

What You'll Learn From This Report

  • Unique and proprietary analysis based on web scraping of over 20,000 hotels listed on Google across the U.S., Europe, Asia Pacific and Middle East & Africa
  • A comparison of which OTAs are bidding on Google's sponsored (paid) and organic (free) results across each region
  • Analysis of the underlying hotel industry in each region - branded vs independent hotel supply mix, and market share of OTAs vs direct site
  • Analysis of marketing spend efficiency from Booking and Expedia on sponsored results
  • Price Parity across distribution channels in each region