Ask Skift – powered by both Skift insights and artificial intelligence – gives readers deeper insights into the business of travel. Ask Skift is built on more than a decade of Skift Research reports as well as Skift’s original reporting and industry-leading events – as well as public financial information. Its answers are providing the next level of travel industry insights for professionals around the world.
The Evolving Role of Experiences in Travel
This new report, created in collaboration between Skift and McKinsey, examines the world of travel experience—ranging from stadium rock concerts to guided nature hikes to in-home culinary gatherings and everything in between. The report offers an assessment of the experience industry as it stands today, presents ideas that could help address current dissatisfactions, and looks at opportunities for various players to capitalize on growing interest.
The Skift Travel 200 combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. The ST200 makes it easy to track travel industry performance for the first time ever.
Learn more about the ST200 by reading our full methodology.
October 2024 Highlights
The global travel industry continued its growth momentum in October 2024, reaching 110, 10% growth above 2023. The Asia-Pacific region leads the charge, driving global growth.
Skift Research analysts contribute to a wide range of in-person and online events. Watch clips from the recent Skift Global Forum, held in New York City in September 2024.
