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Latest Research Reports

U.S. Accommodation Sector: Skift Research Estimates 2019

Our second market size estimate report delves into accommodation sector and reveals how big short-term home rental business is.
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U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

The latest edition of the survey focuses on the differences within this lucrative group and key changes over time.
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The Hotel Revenue Management Landscape 2019

This report analyzes the current state and future potential of revenue management in the hotel industry
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Latest Thinking From The Skift Research Team

Bogotá’s Potential in Wellness Tourism Starts With an Amazonian Nut

The cacay nut is a perfect example of how tourists can directly benefit entire countries by simply buying products for their own wellness in cities like Bogotá that help support poorer regions throughout Colombia. Maybe someday being a tourist will become less about being a foreigner and more about being a better global citizen. READ THE ARTICLE

8 months ago

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Skift Research Report Overview Deck

Select Topics for 2019

  • Marketing Operations in Hospitality, Airlines, and Tours & Activities
  • Marketing Strategies for Destination Marketing Organizations
  • Ad Tech, Loyalty Tech, and Emerging Tech in Travel
  • Revenue Management Systems in Hospitality
  • U.S. Experiential Traveler Survey
  • U.S. Affluent Traveler Survey
  • Millennial & Gen Z Traveler Survey, Food Tourism, and China Outbound Traveler Survey
  • Deep Dives into Hyatt, IHG, Delta and many more
  • US, UK, Germany, & China Traveler Key Stats
  • Global Travel Economics
  • Quantifying Overtourism
  • 2020 Global Travel Market Outlook