Marketing and Media
Subscriptions and Memberships in Travel 2022
Skift Travel Health Index
China is finally starting to recover, after months of decline amid renewed lockdowns. The overall Index dropped for the first time in 2022 though, as the mess at airports and airlines is catching up with the industry.
Our latest survey found that 72% of U.S. consumers said the rising travel prices are impacting their travel plans.
While 23% of respondents said they were canceling or deferring their summer travel plans completely, most people still plan to travel but are considering trading down, choosing for cheaper alternatives for their transportation and accommodation (click image to enlarge).
The metasearch wars are drawing to a close and Google is winning. The future of independent travel metasearch in the U.S. and Europe is at risk, in our view.
While the travel industry was on its knees, travel loyalty programs continued to grow. But the pandemic has changed the travel industry, and loyalty programs need to follow suit.
With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.
Track the performance of the travel industry around the world.
Data last updated 08/03/2021 9:29 PM