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Skift Research
Skift Research products provide deep analysis, data and expert opinion on the companies and trends that are shaping the future of travel.
Become a subscriber to get instant access to the full library of industry reports.
Join NowLatest Reports
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Consumer Insights
Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report
August 2019
More Consumer Insights -
B2B Insights
The Short-Term Rental Ecosystem and Vendor Deep Dive 2019
August 2019
More B2B Insights -
Market Estimates and Forecasts
U.S. Traveler Profile and Key Statistics
July 2019
More Market Estimates and Forecasts
Recent Reports
Marketing and Media
Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies
June 2019
Hospitality
U.S. Accommodation Sector: Skift Research Estimates 2019
May 2019
Airlines
U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior
April 2019
Hospitality
The Hotel Revenue Management Landscape 2019
April 2019
Destinations
Natural Language Processing: Media Sentiment as an Indicator of Overtourism
April 2019
Hospitality
A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble
March 2019
Destinations
Marketing Operations in the Travel Industry Benchmarks: Tours and Activities
March 2019
Airlines
U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences
March 2019
Distribution
Online Travel Agency Briefing: Highlights of Booking Holdings’ and Expedia Group’s 2018 Earnings
March 2019
Destinations
Marketing Operations in the Travel Industry Benchmarks: Destinations
March 2019
Airlines
Venture Investment Trends and Startup Opportunities in Travel
February 2019
Destinations
Skift Research Interviews: How Hotels Can Play a Role in Food Tourism
February 2019