Travel Trends: In-Depth Analysis of the Global Travel Industry

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Industry insights at your fingertips - subscribers have access to the full library of 130+ Skift Research Reports including new launches.

Latest Research Reports

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

Where major travel sectors stand in marketing operations and how outperformers do it differently.

We dig into the mind of the modern American traveler and how it’s changed over time.

Need help digesting Expedia and Booking's earnings? Look no further.

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Marketing Operations in Hospitality, Airlines, and Tours & Activities
Marketing Strategies for Destination Marketing Organizations
Ad Tech, Loyalty Tech, and Emerging Tech in Travel
Revenue Management Systems in Hospitality
U.S. Experiential Traveler Survey
U.S. Affluent Traveler Survey
Millennial & Gen Z Traveler Survey, Food Tourism, and China Outbound Traveler Survey
Deep Dives into Hyatt, IHG, Delta and many more
US, UK, Germany, & China Traveler Key Stats
Global Travel Economics
Quantifying Overtourism
2020 Global Travel Market Outlook