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Latest Research Reports

Natural Language Processing: Media Sentiment as an Indicator of Overtourism

This report introduces and analyzes a new technique to measure local resident sentiment towards tourist crowds
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A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

IHG is establishing itself as a leader in hotel tech innovation and becoming a nimbler, more diversified company.
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Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

Where major travel sectors stand in marketing operations and how outperformers do it differently.
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Latest Thinking From The Skift Research Team

Bogotá’s Potential in Wellness Tourism Starts With an Amazonian Nut

The cacay nut is a perfect example of how tourists can directly benefit entire countries by simply buying products for their own wellness in cities like Bogotá that help support poorer regions throughout Colombia. Maybe someday being a tourist will become less about being a foreigner and more about being a better global citizen. READ THE ARTICLE

7 months ago

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Skift Research Report Overview Deck

Select Topics for 2019

  • Marketing Operations in Hospitality, Airlines, and Tours & Activities
  • Marketing Strategies for Destination Marketing Organizations
  • Ad Tech, Loyalty Tech, and Emerging Tech in Travel
  • Revenue Management Systems in Hospitality
  • U.S. Experiential Traveler Survey
  • U.S. Affluent Traveler Survey
  • Millennial & Gen Z Traveler Survey, Food Tourism, and China Outbound Traveler Survey
  • Deep Dives into Hyatt, IHG, Delta and many more
  • US, UK, Germany, & China Traveler Key Stats
  • Global Travel Economics
  • Quantifying Overtourism
  • 2020 Global Travel Market Outlook