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Quantifying the future of travel.
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Latest Research Reports

The State of Online Travel Agencies 2018 Part I: Advertising

Quantifying the State of OTA Ad Spending
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Destination Marketing Trends 2018

Destination marketing organizations continue to evolve with the times.
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Amazon: Lessons, Threats, and Opportunities for Travel

Odds are good that you recently shopped on Amazon, but when was the last time you considered its impact on your business and the travel industry?
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Latest Thinking From Skift Research Team

Skift Research: Introducing Our 2018 Travel Industry Research Canvas

We continue to evolve and improve our product with the busy travel industry executive in mind. We’re digging deeper than ever before with more analyst perspective, and more data to support our forward-looking insights and conclusions. 2018 will be the year of the subscriber.

7 months ago

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Select Topics for 2018

  • Loyalty in Hospitality
  • Chinese  Outbound Best Practices in Tourism
  • The State of OTA Series
  • Destination Marketing 2018
  • Marketing Technology Adoption in Travel
  • The Hotel Operator Tech Stack
  • Deep Dives into; Airbnb, Marriott, and Accor

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Skift Research Report Overview Deck