In this report, McKinsey & Company and Skift Research explore four high-priority areas for travel companies to focus their decarbonization efforts to catalyze the most meaningful outcomes for the environment, their customers, and themselves.
Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.
Travel is back in full swing and Expedia Group and Booking Holdings are now fully recovered versus the pandemic. But under the hood, big changes are underway as these two booking sites revamp their strategies for the future.
The new year will give no rest to a weary travel industry. After years of work to dig out of the hole the pandemic put us in, travel in 2023 may find that the hardest part still lies ahead. The groundwork for growth is in place but achieving success will be no simple task.
Track the performance of the travel industry around the world.
