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Latest Research Reports

Natural Language Processing: Media Sentiment as an Indicator of Overtourism

This report introduces and analyzes a new technique to measure local resident sentiment towards tourist crowds
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A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

IHG is establishing itself as a leader in hotel tech innovation and becoming a nimbler, more diversified company.
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Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

Where major travel sectors stand in marketing operations and how outperformers do it differently.
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Skift Research Report Overview Deck

Select Topics for 2019

  • Marketing Operations in Hospitality, Airlines, and Tours & Activities
  • Marketing Strategies for Destination Marketing Organizations
  • Ad Tech, Loyalty Tech, and Emerging Tech in Travel
  • Revenue Management Systems in Hospitality
  • U.S. Experiential Traveler Survey
  • U.S. Affluent Traveler Survey
  • Millennial & Gen Z Traveler Survey, Food Tourism, and China Outbound Traveler Survey
  • Deep Dives into Hyatt, IHG, Delta and many more
  • US, UK, Germany, & China Traveler Key Stats
  • Global Travel Economics
  • Quantifying Overtourism
  • 2020 Global Travel Market Outlook