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Latest Research Reports

U.S. Traveler In-Destination Mobile Usage Survey 2018

If today’s in-destination journey has one common thread, it’s mobile.
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The State of the Hotel Tech Stack 2018

The hotel industry is in a technology snafu, and it’s high time we alter course.
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The State of Online Travel Agencies 2018 Part I: Advertising

Quantifying the State of OTA Ad Spending
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Latest Thinking From Skift Research Team

Amazon, Group Travel, and Loyalty: 3 Charts From Our Skift Research Reports

Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It’s a disruptive phase for travel that requires nimble strategies.

49 years ago

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Select Topics for 2018

  • Loyalty in Hospitality
  • Chinese  Outbound Best Practices in Tourism
  • The State of OTA Series
  • Destination Marketing 2018
  • Marketing Technology Adoption in Travel
  • The Hotel Operator Tech Stack
  • Deep Dives into; Airbnb, Marriott, and Accor

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