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Quantifying the future of travel.
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Latest Research Reports

Skift Research E-Book: The Amazon Factor in Travel

Lessons, threats, and opportunities presented by one of the most important companies in the world
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U.S. Repeat Visitation Survey 2018

Our latest survey examines the habits, motivations, and more of travelers who return to vacation destinations.
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A Deep Dive Into AccorHotels 2018: Measuring Success From Asset-Light to Acquisitions

Asset-light and acquisitive: AccorHotels is a force to be reckoned with on its journey to becoming an all-in-one experience platform.
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Latest Thinking From The Skift Research Team

Japan’s Naoshima Island: A Portrait of Possibility for Art Tourism

Ever since Naoshima, Japan, became home to a number of contemporary art museums, sculptures, and installations, the island’s identity as an “art island” has become intertwined with its history and culture. Naoshima now represents a way for other destinations to think about how tourism, and art tourism specifically, can be used to revitalize communities while preserving tradition and demonstrating respect to heritage.. READ THE ARTICLE

3 months ago

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Select Topics for 2019

  • Marketing Operations in Hospitality, Airlines, and Tours & Activities
  • Marketing Strategies for Destination Marketing Organizations
  • Ad Tech, Loyalty Tech, and Emerging Tech in Travel
  • Revenue Management Systems in Hospitality
  • U.S. Experiential Traveler Survey
  • U.S. Affluent Traveler Survey
  • Millennial & Gen Z Traveler Survey, Food Tourism, and China Outbound Traveler Survey
  • Deep Dives into Hyatt, IHG, Delta and many more
  • US, UK, Germany, & China Traveler Key Stats
  • Global Travel Economics
  • Quantifying Overtourism
  • 2020 Global Travel Market Outlook

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Skift Research Report Overview Deck