Consumer Habits
U.S. Travel Trends Q2 2024: Insights into Family Travel
October 2024
As we enter 2024, where inflation growth is expected to further ease off and we largely move away from Covid-era economic trends, the big question in the hotel industry remains: will pricing strength continue into 2024?
The Skift Travel 200 combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. The ST200 makes it easy to track travel industry performance for the first time ever.
Learn more about the ST200 by reading our full methodology.
Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.
Regenerative tourism represents an opportunity for the industry to respond to clear market demand and develop new approaches to sustainability and innovative business models. But it suffers from a lack of defined methodologies and defensible data and risks being a distraction from the core mission of climate action.
We present a handy chart factbook comparing the two largest global OTAs: Booking Holdings and Expedia Group. In 50 charts, we compare the key financial metrics and performance indicators – including share price movement and valuation – of the two companies.
Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.
Venture Capital investment in travel hit a decade low of $2.9B in 2023, but early 2024 suggests a rebound, with larger deals, growing Asian and Middle Eastern investments, and a focus on tours & experiences, AI and hospitality employment.
The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape.
This new report in collaboration with McKinsey & Co. is intended to inspire travel companies to reimagine their businesses, raise the industry’s aspirations, and unlock long-term stability and growth through the use of AI.
Find out how the travel industry is performing across the globe.