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Quantifying the future of travel.
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Latest Research Reports

Skift Global Travel Economy Outlook 2019

Have we reached the top? In our view, recessions are not caused by age of the economic cycle alone. Read our 2019 Outlook for more.
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Skift Research E-Book: The Amazon Factor in Travel

Lessons, threats, and opportunities presented by one of the most important companies in the world
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U.S. Repeat Visitation Survey 2018

Our latest survey examines the habits, motivations, and more of travelers who return to vacation destinations.
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Latest Thinking From The Skift Research Team

Japan’s Naoshima Island: A Portrait of Possibility for Art Tourism

Ever since Naoshima, Japan, became home to a number of contemporary art museums, sculptures, and installations, the island’s identity as an “art island” has become intertwined with its history and culture. Naoshima now represents a way for other destinations to think about how tourism, and art tourism specifically, can be used to revitalize communities while preserving tradition and demonstrating respect to heritage.. READ THE ARTICLE

3 months ago

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Select Topics for 2019

  • Marketing Operations in Hospitality, Airlines, and Tours & Activities
  • Marketing Strategies for Destination Marketing Organizations
  • Ad Tech, Loyalty Tech, and Emerging Tech in Travel
  • Revenue Management Systems in Hospitality
  • U.S. Experiential Traveler Survey
  • U.S. Affluent Traveler Survey
  • Millennial & Gen Z Traveler Survey, Food Tourism, and China Outbound Traveler Survey
  • Deep Dives into Hyatt, IHG, Delta and many more
  • US, UK, Germany, & China Traveler Key Stats
  • Global Travel Economics
  • Quantifying Overtourism
  • 2020 Global Travel Market Outlook

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Skift Research Report Overview Deck