Skift Research
Just Published
Latest Reports
Ask Skift
Get More From Your Skift Research Subscription
Ask Skift – powered by both Skift insights and artificial intelligence – gives readers deeper insights into the business of travel. Ask Skift is built on more than a decade of Skift Research reports as well as Skift’s original reporting and industry-leading events – as well as public financial information. Its answers are providing the next level of travel industry insights for professionals around the world.
Most Read This Month
Exploring Gen Z and Millennial Travel Habits
Direct Bookings vs. OTAs: Analyzing the Shift in U.S. Travel Booking Trends
Carbon Offsets: Fact from Fiction
The Evolving Role of Experiences in Travel
This new report, created in collaboration between Skift and McKinsey, examines the world of travel experience—ranging from stadium rock concerts to guided nature hikes to in-home culinary gatherings and everything in between. The report offers an assessment of the experience industry as it stands today, presents ideas that could help address current dissatisfactions, and looks at opportunities for various players to capitalize on growing interest.
Latest Reports
Are Premium Cabins the Future for Airlines?
Regenerative Tourism: Feedback Report
The Woman Traveler: Key Data and Insights
U.S. Travel Trends Q2 2024: Insights into Family Travel
August 2024 Highlights
Direct Bookings vs. OTAs: Analyzing the Shift in U.S. Travel Booking Trends
The Curious Case of Azul Airlines
July 2024 Highlights
Hospitality Research
Sustainable Aviation Fuel: Fact From Fiction
October 2024 Highlights
Hotel Distribution Outlook 2024
How Authentic Experiences Shape the New Tourism Economy
Online Travel Research
Direct Bookings vs. OTAs: Analyzing the Shift in U.S. Travel Booking Trends
State of Travel 2024: Travel in 350 Charts
Booking Vs. Expedia: A 50 Chart Factbook
A Deep Dive into Google Travel Part III: Hotel Distribution From East to West
Consumer Habits Research
The Wellness Travel Boom in 2024 and Beyond: What You Need to Know
Regenerative Tourism: Feedback Report
The Woman Traveler: Key Data and Insights
U.S. Travel Trends Q2 2024: Insights into Family Travel
Skift Travel 200 Index
The Skift Travel 200 combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. The ST200 makes it easy to track travel industry performance for the first time ever.
Learn more about the ST200 by reading our full methodology.
View by Sector
Skift Travel Health Index
October 2024 Highlights
The global travel industry continued its growth momentum in October 2024, reaching 110, 10% growth above 2023. The Asia-Pacific region leads the charge, driving global growth.
Skift Research in Action
Skift Research analysts contribute to a wide range of in-person and online events. Watch clips from the recent Skift Global Forum, held in New York City in September 2024.