A Deep Dive into Google Travel Part II: U.S. vs Europe in 20 Charts
Skift Travel Health Index
Global travel softened due to seasonality of demand in October 2023, the Skift Travel Health Index dipping to 103. Europe was impacted the most due to reduced pent-up demand and economic concerns. Despite China’s Golden Week holiday, travel recovery in the country remained sluggish.
Skift Research took a deep dive into the current state of short-term rentals. Here are the top 250 companies that are at the forefront of shaping the short-term rental industry.
The Skift Travel 200 combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. The ST200 makes it easy to track travel industry performance for the first time ever.
Learn more about the ST200 by reading our full methodology.
We attempt to tell you everything you’d want to know about the Airbnb – Vrbo rivalry in 20 charts… Sadly we failed, and give you 23 charts instead. As a bonus we sprinkle in some Booking.com analysis too, data permitting.
The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction.
Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.
When comparing Delta, United, and American Airlines, which operate in similar markets with comparable business models and market shares, are there any particular metrics that highlight an edge one airline has over the others? Interestingly, there are.
Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there with little substance to back it up. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains.
Wyndham and Choice are known for their predominantly franchise-based portfolios in the U.S. midscale and economy sectors. As other major brands explore expansion opportunities into midscale and economy hotels, we offer an analysis of the current market leaders, Wyndham and Choice, through a comparison presented in 20 key charts.
This new report in collaboration with McKinsey & Co. is intended to inspire travel companies to reimagine their businesses, raise the industry’s aspirations, and unlock long-term stability and growth through the use of AI.
Find out how the travel industry is performing across the globe.