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Latest Research Reports

Perspectives on Hospitality Loyalty Programs 2018: A Challenging Road for Real Customer Loyalty

Despite numerous enhancements and considerable growth, hospitality loyalty programs have failed to foster real customer loyalty.
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U.S. Affluent Traveler Trends 2018: Annual Survey on Travel Behavior

Our latest survey results provide a nuanced picture of a complex and lucrative group.
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Decoding the Modern Vacation Rental Technology Landscape

Building a successful vacation rental business without the right technology framework is putting the cart before the horse.
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Latest Thinking From Skift Research Team

Skift Research: Introducing Our 2018 Travel Industry Research Canvas

We continue to evolve and improve our product with the busy travel industry executive in mind. We’re digging deeper than ever before with more analyst perspective, and more data to support our forward-looking insights and conclusions. 2018 will be the year of the subscriber.

5 months ago

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Select Topics for 2018

  • Loyalty in Hospitality
  • Chinese  Outbound Best Practices in Tourism
  • The State of OTA Series
  • Destination Marketing 2018
  • Marketing Technology Adoption in Travel
  • The Hotel Operator Tech Stack
  • Deep Dives into; Airbnb, Marriott, and Accor

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Skift Research Report Overview Deck