The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.
Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.
In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?
Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.
Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.
Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.
When and how consumers will travel again might have a lot to do with how their lives are impacted by COVID-19. Our April travel tracker analysis delves into the details.
Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.
With travel restrictions in place, the U.S. travel rate in March dropped to 25% from 41% in February. What’s changed is also people’s outlook of travel on the other side of the pandemic.
Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.
As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.
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