Marketing and Media

Marketing and Media

Digital Advertising in Travel 2021

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

June 2021

Marketing and Media

Travel Marketing During COVID-19

Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.

May 2020

Marketing and Media

Skift Research Virtual Roundtable: Ad Tech’s Role in Travel

Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.

January 2020

Marketing and Media

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

June 2019

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

April 2019

Natural Language Processing: Media Sentiment as an Indicator of Overtourism

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

April 2019

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

March 2019

Consumer Habits

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

March 2019

Online Travel

Online Travel Agency Briefing: Highlights of Booking Holdings’ and Expedia Group’s 2018 Earnings

There's a reason we love earnings season: lot's of interesting new company data points.

March 2019

Marketing Operations in the Travel Industry Benchmarks: Destinations

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

March 2019

Venture Capital

Venture Investment Trends and Startup Opportunities in Travel

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

February 2019

Marketing and Media

Marketing Operations in the Travel Industry Benchmarks: Hotels

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

February 2019