Hotel Tech Benchmark

The Hotel Tech Benchmark provides insights into the hotel technology landscape, pulling together market sizes and landscapes for all major hotel tech categories, based on vendor surveys and Skift Research proprietary data calculations.

- What is the annual revenue generated from each hotel tech category?

- What is the penetration rate of different technologies?

- What is the total current and addressable market

- Where do growth opportunities lie?

- What are the most important revenue streams i.e. how do tech vendors make money?

- Which are the largest vendors in each category, and what market share do they have?

- How do vendors differentiate themselves from their competitors?

The Hotel Tech Benchmark by Skift Research answers these critical questions. Exclusively for Skift Research subscribers.

To improve usability, go full screen by clicking on the square at the bottom right of the dashboard.


We are currently surveying hotel tech vendors in order to pull together market sizes and vendor landscapes for all major hotel tech categories.

In Phase 2 we will start surveying hoteliers to benchmark their hotel tech spending, and to provide vendors with insights into opportunities for market expansion.

Read the full methodology here.

Take Part

We invite all hotel tech vendors to get in touch with us.

Please send an email by clicking on the button below, briefly introducing your company and product(s). We will get in touch and share the form that you need to fill in for participation.

Available Exclusively to Research Subscribers

Subscribe Now