Skift Hotel Tech Benchmark

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Methodology

We are currently surveying hotel tech vendors in order to pull together market sizes and vendor landscapes for all major hotel tech categories.

In Phase 2 we will start surveying hoteliers to benchmark their hotel tech spending, and to provide vendors with insights into opportunities for market expansion.

Read the full methodology here.

Take Part

We invite all hotel tech vendors to provide more information.

Please click on the button below to fill in the survey. We will ask you to introduce your company and product(s). Once we receive your answers, we will get in touch once your company is added.

Fill in the survey

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Latest Hotel Tech Benchmark Reports

Technology

Hotel Tech Benchmark: Task Management, Housekeeping, and Staff Collaboration Tools 2023

The vast majority of hoteliers still rely on manual checklists, Excel workbooks, and phone calls for managing staff operations. However, if tech vendors can convince hoteliers to adapt, a new tech category has the potential to generate $1.3 billion annually.

March 2023
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Technology

Hotel Tech Benchmark: Reputation and Review Management 2023

The explosive popularity of online guest reviews on numerous review platforms has made it imperative for hotels to adopt reputation and review management software to be able to manage their public perception and benchmark guest satisfaction. This tech category has observed growth in the last decade and has the potential to generate $1.3 billion in annual revenues.

January 2023
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Technology

Hotel Tech Benchmark: Guest-Facing Technology 2022

Guest-facing tech has gained popularity over the last few years, especially due to its contactless capabilities. While there is a lot of investment in this landscape and growing interest from hoteliers and guests, it is still largely in its infancy with a lot of potential to grow.

November 2022
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Technology

Hotel Tech Benchmark: Customer Relationship Management 2022

Understanding the customer is becoming increasingly important to hoteliers, and CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

June 2022
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Hotel Tech Benchmark: Revenue Management Systems 2021

Sophisticated revenue management systems will undoubtedly become more commonplace in the hotel industry, but today still only a small minority of hotels use them. There is a lot of room left for growth, innovation, and disruption.

December 2021
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Hotel Tech Benchmark: Property Management Systems 2021

This is the most complete vendor landscape and market sizing for the hotel property management system sector. With annual revenues of $4.5 billion, this is the largest hotel tech category, but it is also extremely fragmented. There is a lot to fight for.

November 2021
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