U.S. Travel Tracker April 2020: Emerging Consumer Segments
May 2020
When and how consumers will travel again might have a lot to do with how their lives' are impacted by COVID-19. Our April travel tracker analysis delves into the details.
Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19
May 2020
History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.
Travel Marketing During COVID-19
May 2020
Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.
U.S. Travel Tracker March 2020: Travel Sentiment Amid Lockdown
April 2020
With travel restrictions in place, the U.S. travel rate in March dropped to 25% from 41% in February. What’s changed is also people’s outlook of travel on the other side of the pandemic.
The Impact of COVID-19 on the Online Travel Industry
April 2020
The online travel industry is marginally better positioned to deal with this current outbreak than many of their suppliers in the hotel and airline industry. But the damage is only getting worse. It will still be severe and long-lasting.
U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact
March 2020
We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.
A Deep Dive Into Google’s Impact on Travel 2020
February 2020
No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google
A Deep Dive into OYO 2019: an Update
January 2020
Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.
Skift Global Travel Economy Outlook 2020
December 2019
We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.
The Short-Term Rental Ecosystem and Vendor Deep Dive 2019
August 2019
The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.
Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies
June 2019
As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.
U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior
April 2019
The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.