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Online Travel

Deep dives and market research into the dominant players and digital upstarts that shape how consumers buy travel online

Online Travel

A Deep Dive into Tripadvisor 2020

Tripadvisor had been working on a turn-around even before COVID-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

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Consumer Habits

U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.

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Consumer Habits

U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge

Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.

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Consumer Habits

U.S. Travel Tracker April 2020: Emerging Consumer Segments

When and how consumers will travel again might have a lot to do with how their lives are impacted by COVID-19. Our April travel tracker analysis delves into the details.

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Hospitality

Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19

History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.

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Marketing and Media

Travel Marketing During COVID-19

Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.

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Consumer Habits

U.S. Travel Tracker March 2020: Travel Sentiment Amid Lockdown

With travel restrictions in place, the U.S. travel rate in March dropped to 25% from 41% in February. What’s changed is also people’s outlook of travel on the other side of the pandemic.

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Online Travel

The Impact of COVID-19 on the Online Travel Industry

The online travel industry is marginally better positioned to deal with this current outbreak than many of their suppliers in the hotel and airline industry. But the damage is only getting worse. It will still be severe and long-lasting.

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Consumer Habits

U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact

We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.

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Online Travel

A Deep Dive Into Google’s Impact on Travel 2020

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google

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Hospitality

A Deep Dive into OYO 2019: an Update

Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.

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Hospitality

Skift Global Travel Economy Outlook 2020

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

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