Consumer Habits

Get a fuller understanding of how specific consumer segments — millennials, boomers, and others — choose, book, and buy travel

Consumer Habits

Debunking the Myth of Vacation Rental Consumer Fatigue

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

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Consumer Habits

Tying the Knot Abroad: Market Sizing Indian Wedding Tourism

The Indian outbound travel boom is accompanied by a growing international Indian wedding market, offering lucrative opportunities across the tourism ecosystem.

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Consumer Habits

Navigating Q4 2023: Analysing the Value of Travel Credit Cards in the U.S.

Younger Demographics Drive Growth in U.S. Travel Credit Card Market, Bank Brands Dominate

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Consumer Habits

Skift Research Global Travel Outlook 2024

2024 will be the year that the travel industry fully transitions from catch-up to true growth above pre-pandemic levels. Without revenge travel as a tailwind we expect a more normal growth trajectory for the travel industry this year.

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Consumer Habits

Exploring Gen Z and Millennial Travel Habits

Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.

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Consumer Habits

U.S. Travel Tracker: Q3 2023 Highlights

Against a backdrop of economic uncertainty, U.S. travel achieves record levels, with changing travel patterns highlighted by a decline in business trips.

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Consumer Habits

The Luxury Traveler: Survey Findings

Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.

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Consumer Habits

India on the Move: A Traveler Survey

India's distinction as the world's most populous nation resonates with a growing desire among its people to travel more.

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Destinations

State of Travel 2023: Travel in 250 Charts

Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. But we do need to be clear-eyed about persisting and upcoming challenges. This report hands you everything you need to know in one 250+ slide deck.

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Consumer Habits

U.S. Travel Tracker: Q2 2023 Highlights

Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.

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Consumer Habits

Understanding the Chinese Traveler Post-Covid: Survey Findings and Trends

Chinese travelers are eagerly embracing new travel opportunities as restrictions ease, with a strong desire to explore their dream destinations and engage in unique cultural experiences.

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Consumer Habits

U.S. Travel Tracker: Q1 2023 Highlights

Despite rising prices and economic uncertainty, many U.S. travelers seem to be ring-fencing their travel budgets from spending cuts.

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