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Global Travel Economics 2019-2029

Global Travel Economics 2019-2029

June 2019

As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

April 2019

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

March 2019

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

The State of India Outbound Travel 2018

The State of India Outbound Travel 2018

August 2018

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

Best Practices for Attracting Chinese Outbound Tourists

Best Practices for Attracting Chinese Outbound Tourists

May 2018

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.

Hospitality Loyalty Programs 2018: A Challenging Road for Customer Loyalty

Hospitality Loyalty Programs 2018: A Challenging Road for Customer Loyalty

April 2018

For all the growth and enhancements we have seen in hotel loyalty programs over the past few years, differing opinions among consumers and hotel owners with regards to the overall value and success of programs remain. Clearly, the road to fostering real consumer loyalty will be a challenging one. Hotel companies should ultimately focus on driving satisfaction and providing the best service so consumers choose their brand over others and recommend it to friends and family.

U.S. Affluent Traveler Trends 2018: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2018: Annual Survey on Travel Behavior

April 2018

The relative spending power of affluent Americans makes them an attractive and strategic group for travel brands to target. The results of our second annual U.S. Affluent Traveler Survey help us understand key trends when it comes to their travel preferences, attitudes, and behaviors. Segmenting further by other characteristics allows us to create a more refined consumer portrait of such a lucrative, complex, and diverse group.

A Deep Dive Into the Google Travel Ecosystem 2018

A Deep Dive Into the Google Travel Ecosystem 2018

December 2017

Believe it or not, these are still early days for Google in travel. Without question, the company will continue to grow its multi-billion dollar advertising business by securing stronger direct relationships with both the supplier and the traveler.

U.S. Experiential Traveler Trends 2018: Annual Survey on Traveler Behavior, Motivations and Preferences

U.S. Experiential Traveler Trends 2018: Annual Survey on Traveler Behavior, Motivations and Preferences

October 2017

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.

Key Emerging Outbound Travel Markets 2017

Key Emerging Outbound Travel Markets 2017

October 2017

Emerging markets are taking over outbound travel. Economic growth is increasing living standards across the world and outbound travel is growing along. International Travel Expenditure is now shifting from a handful of countries who have historically made up most of the outbound travel to emerging markets.

Data Sheet: U.S. Experiential Traveler Survey, Topline Results 2016

Data Sheet: U.S. Experiential Traveler Survey, Topline Results 2016

March 2017

A dive into the mindset of today's traveler reveals their perception of travel in today's digital world. Exploring the key motivations behind travel draws a picture of expectations and experiences travelers are looking for.

Data Sheet: U.S. Future of Work and Travel Survey, Topline Results 2016

Data Sheet: U.S. Future of Work and Travel Survey, Topline Results 2016

December 2016

The Future of Work Data Sheet sheds a light into the world of business travel. Diving into the experiences the modern day business traveler reveals their habits on-the-go including connectivity, loyalty, lifestyle, and individual preferences.