Consumer Habits

Get a fuller understanding of how specific consumer segments — millennials, boomers, and others — choose, book, and buy travel

Consumer Habits

The Woman Traveler: Key Data and Insights

Women are reshaping travel as key decision-makers, prioritizing meaningful, independent experiences.

October 2024
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Consumer Habits

U.S. Travel Trends Q2 2024: Insights into Family Travel 

Families are embracing travel, fueled by multi-generational trips and increased spending confidence.

October 2024
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Consumer Habits

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

August 2024
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Airlines

Carbon Offsets: Fact from Fiction

Carbon offsets exist within a flawed ecosystem but with the current challenges of decarbonizing the aviation industry, they should not be disregarded as an interim measure in the journey towards decarbonization. It is incumbent on the industry themselves to reform a broken system.

June 2024
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Consumer Habits

Debunking the Myth of Vacation Rental Consumer Fatigue

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

May 2024
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Consumer Habits

U.S. Travel Trends Q1 2024: Exploring Day Tours and Experiences

Day tours are a common yet growing trend, highlighting the need for diverse, immersive experiences offered at competitive prices to attract customers.

May 2024
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Consumer Habits

Tying the Knot Abroad: Market Sizing Indian Wedding Tourism

The Indian outbound travel boom is accompanied by a growing international Indian wedding market, offering lucrative opportunities across the tourism ecosystem.

April 2024
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Consumer Habits

Navigating Q4 2023: Analysing the Value of Travel Credit Cards in the U.S.

Younger Demographics Drive Growth in U.S. Travel Credit Card Market, Bank Brands Dominate

February 2024
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Consumer Habits

Skift Research Global Travel Outlook 2024

2024 will be the year that the travel industry fully transitions from catch-up to true growth above pre-pandemic levels. Without revenge travel as a tailwind we expect a more normal growth trajectory for the travel industry this year.

January 2024
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Consumer Habits

Exploring Gen Z and Millennial Travel Habits

Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.

January 2024
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Consumer Habits

U.S. Travel Tracker: Q3 2023 Highlights

Against a backdrop of economic uncertainty, U.S. travel achieves record levels, with changing travel patterns highlighted by a decline in business trips.

October 2023
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Consumer Habits

The Luxury Traveler: Survey Findings

Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.

September 2023
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