Skift Travel Health Index

Global Index Score: 103

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The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning, which is of utmost importance as times remain uncertain.

Skift Research launched the Index in May 2020 as the Skift Recovery Index, and has rebranded it at the start of 2022 as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners, and most importantly, our continued effort to track industry health beyond the impact of the Covid-19 pandemic.

As of October 2023, the global Skift Travel Health Index stands at 103 points relative to a baseline reading of 100 for the same month in 2019.

Skift Travel Health Index

Skift Travel Health Index: October 2023 Highlights

Global travel softened due to seasonality of demand in October 2023, the Skift Travel Health Index dipping to 103. Europe was impacted the most due to reduced pent-up demand and economic concerns. Despite China's Golden Week holiday, travel recovery in the country remained sluggish.

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Skift Travel Health Index

Skift Travel Health Index: September 2023 Highlights

The Skift Travel Health Index stands at 106 this month, achieving a new record high. However, there is a disparity in the performance of several countries in the Asia Pacific, suggesting that efforts to attract Chinese travelers to nations dependent on inbound tourism may be progressing at a slower pace than anticipated.

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Skift Travel Health Index

Skift Travel Health Index: August 2023 Highlights

Hong Kong is back in business. Travel performance boomed in August 2023, but talk of full recovery is still premature, as 2019 wasn't a particularly good year with widespread protests impacting travel demand in the country.

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Skift Travel Health Index

Skift Travel Health Index: July 2023 Highlights

Global travel's month-on-month performance decline in July 2023 due to seasonality of demand, mirrors the downward trend from June to July last year. Hong Kong, the only country to witness an index uptick this month, has geared up for a steady rebound as travel volumes return.

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Skift Travel Health Index

Skift Travel Health Index: June 2023 Highlights

The Skift Travel Health Index shows that all regions have recovered, but Europe's travel revival appears to be rather slow. With 17 out of 22 countries having fully recovered and Europe being a popular summer hotspot, the global travel industry has geared up for a bright summer season.

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Skift Travel Health Index

Skift Travel Health Index: May 2023 Highlights

The Skift Travel Health Index continues to indicate global travel recovery in May 2023. With 14 out of 22 countries having fully recovered and some overtaking pre-pandemic travel performance, we anticipate the index to soon significantly surpass 2019 levels if the present travel trends continue.

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Skift Travel Health Index

Skift Travel Health Index: April 2023 Highlights

For the first time since January 2020, the Skift Travel Health Index has seen its global score move beyond 100, indicating how global tourism is now performing better than it did before the pandemic. Every region included in our index showcased growth over the last month.

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Skift Travel Health Index

Skift Travel Health Index: March 2023 Highlights

India has all the cards to become the next mega source market for international travel, although major barriers still need to be overcome. The country has been performing extremely well in our Skift Travel Health Index.

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Skift Travel Health Index

Skift Travel Health Index: February 2023 Highlights

The Asia Pacific region, aided by the re-opening of China and the Lunar New Year is on the path to rapid recovery. While China gets ready to travel again, the global tourism industry needs to catch-up with the growing demand.

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Skift Travel Health Index

Skift Travel Health Index: January 2023 Highlights

Although not fully recovered, the travel industry gained substantial momentum at the start of the year. All regions have almost recovered from the pandemic blues, Asia Pacific being the only exception. With loosening travel restrictions and China reopening, we expect a stronger travel industry to be less uneven this year.

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Skift Travel Health Index

Skift Travel Health Index: December 2022 Highlights

Skift Research is cautiously optimistic about travel's continued recovery in 2023, despite a growing likelihood of a recession in many countries. Travel is still underindexed compared to the broader economy, and the reopening of Chinese borders provides a strong boost.

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Skift Travel Health Index

Skift Travel Health Index: November 2022 Highlights

Economic worries might be catching up with the travel industry, but just in time China is starting to show signs of life.

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