Skift Travel Health Index

Global Index Score: 107

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The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning and tracking global travel performance.

Skift Research launched the Index in May 2020 as the Skift Recovery Index. At the start of 2022 we rebranded the Index as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners.

In 2024, we are optimistic about this being a great year for travel as we transition away from the COVID era. As a result, going forward, the Skift Travel Health Index is shifting its focus to year-on-year (YoY) indexing instead of continuing to compare against 2019 levels.

As of September 2024, the global Skift Travel Health Index stands at 107 points relative to a baseline reading of 100 for the same month in 2023.

Skift Travel Health Index

Skift Travel Health Index: September 2024 Highlights

The global travel industry continues to demonstrate growth in 2024, with the global index at 107 in September 2024 against a baseline of 100 in 2023. Solo travel has emerged as a prominent trend, particularly during shoulder seasons.

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Skift Travel Health Index

Skift Travel Health Index: August 2024 Highlights

The global travel industry continues to thrive, with Asia Pacific and North America leading the charge this month. While potential recession concerns may impact the travel industry, the index shows growth compared to 2023.

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Skift Travel Health Index

Skift Travel Health Index: July 2024 Highlights

The global Skift Travel Health Index, at 104 in July 2024, continues demonstrating stable growth levels for the travel industry, with Asia Pacific leading the charge.

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Skift Travel Health Index

Skift Travel Health Index: June 2024 Highlights

Russia's tourism is rebounding, fueled by strategic marketing efforts and visa waivers, coupled with favorable weather, leading to a promising summer season.

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Skift Travel Health Index

Skift Travel Health Index: May 2024 Highlights

The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. This aligns with Skift Research's prediction of a transition from recovery to stable, moderate growth for the travel industry in 2024.

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Skift Travel Health Index

Skift Travel Health Index: April 2024 Highlights

The spring travel surge and strong consumer sentiment towards travel boosted the Skift Travel Health Index to 108 in April 2024, offering a promising outlook for the travel industry. With summer travel on the horizon, the momentum of growth is expected to continue in the coming months.

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Skift Travel Health Index

Skift Travel Health Index: March 2024 Highlights

The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 pp. However, some countries continue to showcase robust growth, with China, Japan, and Hong Kong at the forefront with double-digit growth levels.

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Skift Travel Health Index

Skift Travel Health Index: February 2024 Highlights

The travel industry continues to demonstrate a positive momentum in February 2024, gaining 7% year-on-year. Asia Pacific continues to be the frontrunner but slightly reducing growth levels indicate a trend towards normalization.

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Skift Travel Health Index

Skift Travel Health Index: The 2024 Transition

2023 marked a significant milestone when global travel recovered and exceeded expectations, setting new benchmarks. As we move away from the COVID era, in 2024, the Skift Travel Health Index is shifting its focus to year-on-year (YoY) indexing instead of continuing to compare against 2019 levels.

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Skift Travel Health Index

Skift Travel Health Index: January 2024 Highlights

As we enter 2024, the travel industry is poised for strong growth, building on the recovery momentum of 2023. The Skift Travel Health Index now benchmarks performance year-on-year, moving away from the 2019 benchmark. In January 2024, the index stands at 114, a 14-point increase from January 2023, signaling continued resilience and expansion in the industry.

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Skift Travel Health Index

Skift Travel Health Index: December 2023 Highlights

The Skift Travel Health Index stood at 102 in December 2023, concluding 2023 as a triumphant year for the travel industry. 2024 signals a promising comeback as the industry moves past the COVID era, navigating the “new normal,” strengthening, and settling into a stable growth trajectory.

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Skift Travel Health Index

Skift Travel Health Index: November 2023 Highlights

The global Travel Health Index rose to 105, continuing the trend of surpassing pre-pandemic levels and setting a new benchmark. Latin America, propelled by the Taylor Swift Eras Tour led the score, soaring to an all-time high regional index of 117 in November 2023.

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