Skift Research Sectors

Airlines

For airline insiders and travel industry experts looking to understand the commercial aviation market, its consumers, and opportunities

Airlines

The Curious Case of Azul Airlines

Azul is now the second-largest carrier in Brazil. The pandemic has done little to deter its growth, but the airline must find a solution for its increasing debt levels. Can a merger fix this?

August 2024

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Consumer Habits

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

August 2024

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Airlines

The Future of Ultra-Low Cost Carriers in the U.S.

High unit costs, reduced operational efficiencies, and increased competition from network carriers have combined to create a significant challenge for ultra-low-cost carriers in the U.S. However, Allegiant and Sun Country's resilience indicates that they are unlikely to go out of business anytime soon.

July 2024

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Business Travel

What the industry's most active travelers want — from meetings to loyalty to payments and beyond

Consumer Habits

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

August 2024

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Airlines

Business Class Recovery: State of Airline Premium Cabin Capacity

Even with reduced capacities, revenues from airline business cabins have surpassed 2019 levels. Its no wonder that airlines executives are hoping for improved corporate travel budgets in 2023, as business cabin yields have continued to improve.

September 2023

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Business Travel

Business Travelers: A Multi-Country Survey Report 

Business travel spending is unlikely to reach 2019 levels in the near future as corporations are implementing stringent travel policies and the availability of video conferencing options is expected to displace a share of business traffic.

April 2023

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Consumer Habits

Get a fuller understanding of how specific consumer segments — millennials, boomers, and others — choose, book, and buy travel

Consumer Habits

The Woman Traveler: Key Data and Insights

Women are reshaping travel as key decision-makers, prioritizing meaningful, independent experiences.

October 2024

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Consumer Habits

U.S. Travel Trends Q2 2024: Insights into Family Travel 

Families are embracing travel, fueled by multi-generational trips and increased spending confidence.

October 2024

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Consumer Habits

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

August 2024

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Destinations

See how tourism boards and destination marketers are speaking to and learning from visitors

Consumer Habits

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

August 2024

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Destinations

Regenerative Tourism: Fact From Fiction

Regenerative tourism represents an opportunity for the industry to respond to clear market demand and develop new approaches to sustainability and innovative business models. But it suffers from a lack of defined methodologies and defensible data and risks being a distraction from the core mission of climate action.

May 2024

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Destinations

State of Travel 2023: Travel in 250 Charts

Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. But we do need to be clear-eyed about persisting and upcoming challenges. This report hands you everything you need to know in one 250+ slide deck.

July 2023

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Distribution

Exclusive insights into the technology, techniques, and innovations brands use to sell travel now

Consumer Habits

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

August 2024

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Online Travel

A Deep Dive into Google Travel Part III: Hotel Distribution From East to West

We undertook a unique web scraping exercise of over 20,000 hotels listed on Google Hotels across the U.S., Europe, Asia Pacific and Middle East & Africa in order to understand today’s online hotel distribution landscape.

April 2024

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Online Travel

The Past, Present, and Future of Online Travel

The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape.

March 2024

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Hospitality

Expert appraisals of every aspect of the hotel industry, from tech stacks to guest experience to market sizing and beyond

Consumer Habits

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

August 2024

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Online Travel

A Deep Dive into Google Travel Part III: Hotel Distribution From East to West

We undertook a unique web scraping exercise of over 20,000 hotels listed on Google Hotels across the U.S., Europe, Asia Pacific and Middle East & Africa in order to understand today’s online hotel distribution landscape.

April 2024

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Online Travel

The Past, Present, and Future of Online Travel

The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape.

March 2024

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Marketing and Media

Understand how the travel industry both understands and communicates to consumers using emerging technology and the best legacy methods

Marketing and Media

Subscriptions and Memberships in Travel 2022

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

July 2022

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Marketing and Media

Digital Advertising in Travel 2021

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

June 2021

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Marketing and Media

Travel Marketing During COVID-19

Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.

May 2020

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Online Travel

Deep dives and market research into the dominant players and digital upstarts that shape how consumers buy travel online

Online Travel

Direct Bookings vs. OTAs: Analyzing the Shift in U.S. Travel Booking Trends

Direct bookings are surging, reshaping competition and requiring both OTAs and suppliers to precisely target and understand traveler preferences.

September 2024

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Consumer Habits

State of Travel 2024: Travel in 350 Charts

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel question you may have.

August 2024

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Online Travel

Booking Vs. Expedia: A 50 Chart Factbook

We present a handy chart factbook comparing the two largest global OTAs: Booking Holdings and Expedia Group. In 50 charts, we compare the key financial metrics and performance indicators - including share price movement and valuation - of the two companies.

August 2024

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Skift Travel Health Index

Skift Travel Health Index

Skift Travel Health Index: August 2024 Highlights

The global travel industry continues to thrive, with Asia Pacific and North America leading the charge this month. While potential recession concerns may impact the travel industry, the index shows growth compared to 2023.

September 2024

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Skift Travel Health Index

Skift Travel Health Index: July 2024 Highlights

The global Skift Travel Health Index, at 104 in July 2024, continues demonstrating stable growth levels for the travel industry, with Asia Pacific leading the charge.

August 2024

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Skift Travel Health Index

Skift Travel Health Index: June 2024 Highlights

Russia's tourism is rebounding, fueled by strategic marketing efforts and visa waivers, coupled with favorable weather, leading to a promising summer season.

July 2024

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Technology

What travel industry stakeholders need to know about artificial intelligence, next-gen distribution, and other innovations that will impact business

Airlines

Carbon Offsets: Fact from Fiction

Carbon offsets exist within a flawed ecosystem but with the current challenges of decarbonizing the aviation industry, they should not be disregarded as an interim measure in the journey towards decarbonization. It is incumbent on the industry themselves to reform a broken system.

June 2024

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Airlines

How Technology and AI are Transforming Airline Revenue Management

The airline industry is on the brink of a technology revolution that will bring both challenges and opportunities. Despite the obstacles, executives are preparing themselves for a future where technology will play a pivotal role in enhancing profitability through process efficiencies, particularly within the revenue management function.

May 2024

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Technology

Hotel Tech Benchmark: Payment Solutions 2023

The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction.

October 2023

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Venture Capital

Trends and insights into travel startups and venture capital behaviors that are shaping the next wave of disruptors

Venture Capital

Venture Investment Trends in Travel 2024

Venture Capital investment in travel hit a decade low of $2.9B in 2023, but early 2024 suggests a rebound, with larger deals, growing Asian and Middle Eastern investments, and a focus on tours & experiences, AI and hospitality employment.

June 2024

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Venture Capital

Venture Investment Trends in Travel 2022

A resurgence of early-stage startups launched in 2021 points to a new wave of innovation and energy coming into the travel sector.

February 2022

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Venture Capital

Venture Investment Trends in Travel 2021

The pandemic derailed record years of venture capital in travel, resetting the industry to 2014 levels of investment. But we remain optimistic about the future of the travel industry and its ability to attract top talent, innovate technology, and incubate globally relevant startups.

March 2021

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