U.S. Travel Tracker December 2020: Further Slip

by Haixia Wang + Skift Team - Jan 2021

Skift Research Take

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.

Report Overview

By December 31, 2020, the U.S. had a total of 19 million confirmed coronavirus cases, with 5.9 million added in December alone. That means about one out of every seventeen Americans having tested positive since the pandemic had begun. Worse still, on December 29, the U.S. reported the first case of the notorious U.K. variant in Colorado.

With that, travel’s dark winter continues. Despite the long stretch of holidays between Christmas and the New Year, only 28% of Americans travelled in December, dipping further from 32% in November.

However, with the promise of the vaccinations and a new President who has already outlined an aggressive plan to battle the pandemic, Americans seem to be confident of a better 2021. Of the Americans we surveyed in early January, 70% expressed interest in travelling in 2021.

In this report, we highlight new trends in travel incidences, consumer sentiments and future travel intents distilled from our December Travel Tracker survey.

What You'll Learn From This Report

  • Travel incidences, Jan–Dec 2020
  • December travel highlights
  • COVID-19 impacted travel, Jul–Dec 2020
  • Changing consumer sentiments on the economic outlook, Jul 2020–Jan 2021
  • Consumer intent on 2021 travel