The U.S. Hotel Ownership Landscape in 2021
July 2021
With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success. Ironically for many hoteliers that survived the pandemic, it might be the recovery that does them in.
U.S. Digital Nomad Market Analysis 2021
June 2021
Digital nomadism is breaking out into the mainstream after years of being available only to a few career paths. This trend is poised to generate hundreds of millions of dollars for the travel industry, in some cases transforming rent into hospitality stays and other travel spend.
Impact of COVID-19 on the Short-Term Rental Market
May 2021
Short-term or vacation rentals are being touted as the winners of the pandemic, and in many ways the sector is taking big steps to becoming mainstream. But losers are emerging, too, and the impact of the pandemic will reverberate for years to come.
Hotel Direct Booking Outlook in 2021
May 2021
Despite years of pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.
Sustainability in Travel 2021: Emissions Benchmark of Six Global Hotel Companies
March 2021
Carbon reduction is gaining importance for stakeholder groups, and reporting is getting better amongst the largest hotel companies. Our analysis finds that Accor is the current leader in emissions reduction, but all companies have areas to improve.
U.S. Travel Tracker December 2020: Further Slip
January 2021
The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.
Skift Research Global Travel Outlook 2021
December 2020
Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.
Airbnb and the Short-Term Rental Market 2020
December 2020
It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.
Hotel Distribution 2020 Part II: The Tech Landscape
November 2020
Hotel tech tends to be characterized by piecemeal solutions by a myriad of tech vendors, all offering a few pieces of the puzzle. Hotel distribution tech is no different. Hoteliers end up working with many tech vendors to understand demand, set the right rates, and get their rooms on the right channels. Here we provide some clarity on key issues and the vendor landscape.
Hotel Distribution 2020 Part I: The Channel Mix
November 2020
The hotel distribution landscape is complex, with hotel rooms being sold and promoted through many different channels. COVID-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely that this disruption will be sustained long term. That's not to say that disruption isn't coming, though.
U.S. Travel Tracker October 2020: Slow Climb Continues
November 2020
In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?
U.S. Travel Tracker September 2020: Onset of Fall Travel
October 2020
Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.