European Union Accommodation Sector: Skift Research Estimates 2019

European Union Accommodation Sector: Skift Research Estimates 2019

September 2019

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

August 2019

Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

August 2019

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

An Expanded View of Hotel Loyalty Tech 2019

An Expanded View of Hotel Loyalty Tech 2019

June 2019

Let’s place loyalty programs into a larger realm of technology which can improve and increase guest engagement and personalization, with all these tools working in parallel to achieve a truly loyal guest.

U.S. Accommodation Sector: Skift Research Estimates 2019

U.S. Accommodation Sector: Skift Research Estimates 2019

May 2019

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

April 2019

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

The Hotel Revenue Management Landscape 2019

The Hotel Revenue Management Landscape 2019

April 2019

Revenue management is unquestionably becoming more important for hotels in an ever-more competitive market. Revenue Management Systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.

A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

March 2019

While other hotel brand companies are focused on merger integrations and becoming asset-light, InterContinental Hotels (IHG) is emerging as a leader in hospitality tech innovation and developing itself into a nimbler, more diversified company. The company's key areas of focus are making it a smarter, better hotel company that is well-positioned no matter what the future looks like.

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

March 2019

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Venture Investment Trends and Startup Opportunities in Travel

Venture Investment Trends and Startup Opportunities in Travel

February 2019

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

February 2019

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

A Deep Dive Into Hyatt 2019: Making Waves in Wellness and Hospitality

A Deep Dive Into Hyatt 2019: Making Waves in Wellness and Hospitality

February 2019

Hyatt may have previously been considered a sleepy hotel company, but we don’t think the company is going to be quiet anymore. Hyatt is making waves in positioning itself for the future by selling properties and shifting asset-light, by creating stronger partnerships with hotel owners, managers, and employees, and by driving stronger customer loyalty via enhanced wellness offerings.