Latest Research

Hospitality

Global Accommodation Sector Market Estimates 2022

The global accommodation sector is witnessing a fast-paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. A closer look into the industry performance shows interesting variations in the pace of recovery as we review regions and sub-sectors.

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Marketing and Media

Subscriptions and Memberships in Travel 2022

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

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Technology

The Great Merging in the Hotel and Rental Tech Sectors 2022

Lines between hotels, short-term rentals and other accommodation types are blurring, but we see little merging in the business-to-business tech spaces that support these sectors. This will change, but there are some major barriers to overcome first.

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Hospitality

Asia Pacific Accommodation Sector Market Estimates 2022

The accommodation sector in APAC is witnessing a fast paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. However, the composition of the industry remains unclear with short-term rentals revenue share decreasing in 2022.

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Consumer Habits

U.S. Travel Tracker: May 2022 Highlights

Nearly 47% of Americans traveled in May 2022, 6 points higher than March, signaling a strong start as we get closer to the summer season. However, anxiety about the economy reached the highest

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Technology

Hotel Tech Benchmark: Customer Relationship Management 2022

Understanding the customer is becoming increasingly important to hoteliers, and CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

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Hospitality

Europe Accommodation Sector Market Estimates 2022

The composition of the European accommodation sector has drastically changed over the last decade with short-term rentals gaining a substantial share. The next few years will be very crucial in shaping the sector in the region with respect to market dynamics.

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Online Travel

A Deep Dive Into Google’s Impact on Travel 2022

The metasearch wars are drawing to a close and Google is winning. The future of independent travel metasearch in the U.S. and Europe is at risk, in our view.

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Hospitality

Travel Loyalty Programs Deep Dive 2022

While the travel industry was on its knees, travel loyalty programs continued to grow. But the pandemic has changed the travel industry, and loyalty programs need to follow suit.

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Consumer Habits

U.S. Travel Tracker: March 2022 Highlights

Despite the spring break, 41% of Americans traveled in March 2022, little changed from January. However, it’s 5 percentage points higher than March last year, signaling a somewhat healthier start as we inch towards summer season.

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Hospitality

U.S. Accommodation Sector Market Estimates 2022

Except for the down year of Covid, the U.S. accommodation sector has been performing robustly with the short-term rental segment gaining market share. However, it is yet to be seen how the composition of the industry evolves.

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Hospitality

Short-Term Rentals: Asia Pacific Focus

The STR industry in APAC is at a nascent stage with promising growth prospects. It is to be seen how the STR market matures to find its demand-supply equilibrium and market leaders.

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