All Reports
Pandemic Travel: 2020 U.S. Traveler Deep Dive
March 2021
Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of 10,000 Americans.
Sustainability in Travel 2021: Emissions Benchmark of Six Global Hotel Companies
March 2021
Carbon reduction is gaining importance for stakeholder groups, and reporting is getting better amongst the largest hotel companies. Our analysis finds that Accor is the current leader in emissions reduction, but all companies have areas to improve.
Venture Investment Trends in Travel 2021
March 2021
The pandemic derailed record years of venture capital in travel, resetting the industry to 2014 levels of investment. But we remain optimistic about the future of the travel industry and its ability to attract top talent, innovate technology, and incubate globally relevant startups.
U.S. Travel Tracker January 2021: Hope Amid Continued Hiatus
February 2021
U.S. travel rate dipped to 21% in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.
EU Traveler Profile and Key Statistics: The Impact of COVID-19
January 2021
The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.
U.S. Travel Tracker December 2020: Further Slip
January 2021
The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.
Skift Research Global Travel Outlook 2021
December 2020
Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.
U.S. Travel Tracker November 2020: Travel’s Dark Winter
December 2020
In November, 32% of Americans traveled, wiping out all the slow gains since May. With raging new COVID cases across the country, this bleak travel number might actually be too high to help control the virus spread.
Airbnb and the Short-Term Rental Market 2020
December 2020
It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.
Hotel Distribution 2020 Part II: The Tech Landscape
November 2020
Hotel tech tends to be characterized by piecemeal solutions by a myriad of tech vendors, all offering a few pieces of the puzzle. Hotel distribution tech is no different. Hoteliers end up working with many tech vendors to understand demand, set the right rates, and get their rooms on the right channels. Here we provide some clarity on key issues and the vendor landscape.
Hotel Distribution 2020 Part I: The Channel Mix
November 2020
The hotel distribution landscape is complex, with hotel rooms being sold and promoted through many different channels. COVID-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely that this disruption will be sustained long term. That's not to say that disruption isn't coming, though.
U.S. Travel Tracker October 2020: Slow Climb Continues
November 2020
In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?