Airlines
The Curious Case of Indigo Airlines, India’s Largest Airline
Indigo’s dominance in the domestic Indian market is a testament to its cost leadership and superior operational capabilities but venturing into international long haul market with widebody aircrafts will need a shift of mindset, strategy and planning from its low cost operation. The international market is highly competitive and demands premium products, operational flexibility, a loyalty program, and more experienced crew - all of which IndiGo currently lacks. Even if IndiGo were to introduce these services and products in the next few years, it would likely face strong competition from Air India, which has more experience in these areas, leading to intensified competition as both airlines expand their international networks. The question arises whether the market is large enough to accommodate both Air India and IndiGo.
June 2024
