All Reports

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U.S. Travel Tracker: March 2021 Highlights

U.S. Travel Tracker: March 2021 Highlights

April 2021

The U.S. travel rate jumped to 35.3% in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.

Pandemic Travel: 2020 U.S. Traveler Deep Dive

Pandemic Travel: 2020 U.S. Traveler Deep Dive

March 2021

Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of 10,000 Americans.

Sustainability in Travel 2021: Emissions Benchmark of Six Global Hotel Companies

Sustainability in Travel 2021: Emissions Benchmark of Six Global Hotel Companies

March 2021

Carbon reduction is gaining importance for stakeholder groups, and reporting is getting better amongst the largest hotel companies. Our analysis finds that Accor is the current leader in emissions reduction, but all companies have areas to improve.

Venture Investment Trends in Travel 2021

Venture Investment Trends in Travel 2021

March 2021

The pandemic derailed record years of venture capital in travel, resetting the industry to 2014 levels of investment. But we remain optimistic about the future of the travel industry and its ability to attract top talent, innovate technology, and incubate globally relevant startups.

U.S. Travel Tracker January 2021: Hope Amid Continued Hiatus

U.S. Travel Tracker January 2021: Hope Amid Continued Hiatus

February 2021

U.S. travel rate dipped to 21% in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.

EU Traveler Profile and Key Statistics: The Impact of COVID-19

EU Traveler Profile and Key Statistics: The Impact of COVID-19

January 2021

The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.

U.S. Travel Tracker December 2020: Further Slip

U.S. Travel Tracker December 2020: Further Slip

January 2021

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.

Skift Research Global Travel Outlook 2021

Skift Research Global Travel Outlook 2021

December 2020

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.

U.S. Travel Tracker November 2020: Travel’s Dark Winter

U.S. Travel Tracker November 2020: Travel’s Dark Winter

December 2020

In November, 32% of Americans traveled, wiping out all the slow gains since May. With raging new COVID cases across the country, this bleak travel number might actually be too high to help control the virus spread.

Airbnb and the Short-Term Rental Market 2020

Airbnb and the Short-Term Rental Market 2020

December 2020

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

Hotel Distribution 2020 Part II: The Tech Landscape

Hotel Distribution 2020 Part II: The Tech Landscape

November 2020

Hotel tech tends to be characterized by piecemeal solutions by a myriad of tech vendors, all offering a few pieces of the puzzle. Hotel distribution tech is no different. Hoteliers end up working with many tech vendors to understand demand, set the right rates, and get their rooms on the right channels. Here we provide some clarity on key issues and the vendor landscape.

Hotel Distribution 2020 Part I: The Channel Mix

Hotel Distribution 2020 Part I: The Channel Mix

November 2020

The hotel distribution landscape is complex, with hotel rooms being sold and promoted through many different channels. COVID-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely that this disruption will be sustained long term. That's not to say that disruption isn't coming, though.