Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19

Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19

May 2020

History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.

Travel Marketing During COVID-19

Travel Marketing During COVID-19

May 2020

Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.

Skift Global Travel Economy Outlook 2020

Skift Global Travel Economy Outlook 2020

December 2019

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

April 2019

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

March 2019

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Venture Investment Trends and Startup Opportunities in Travel

Venture Investment Trends and Startup Opportunities in Travel

February 2019

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

U.S. Airline Sector: Skift Research Estimates 2019

U.S. Airline Sector: Skift Research Estimates 2019

January 2019

Want to understand the U.S airline industry, but short on time? Our proprietary estimates will allow you to understand how the the market is changing, which airlines are growing fastest, and the most important operational metrics at a glance.

Skift Global Travel Economy Outlook 2019

Skift Global Travel Economy Outlook 2019

December 2018

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.

The State of Airline Distribution 2018

The State of Airline Distribution 2018

October 2018

The airline distribution ecosystem often gets unfairly labeled as being populated by dinosaurs. Our sense is that industry players are making genuine attempts to modernize, it’s just that it takes a long time to turn around such a titanic ship. We break down this complex and, at times, intimidating topic by reviewing the current landscape and inspecting four key fault lines in the space.

Digital Advertising Trends in Travel 2018

Digital Advertising Trends in Travel 2018

October 2018

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

The State of India Outbound Travel 2018

The State of India Outbound Travel 2018

August 2018

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

U.S. Traveler In-Destination Mobile Usage Survey 2018

U.S. Traveler In-Destination Mobile Usage Survey 2018

July 2018

Mobile has become a key component of the in-destination experience for U.S. travelers today. From finding things to do, to spontaneous bookings, mobile apps and websites have a role to play at each part of the in-destination journey. Travel brands that can find a meaningful place in this mobile journey have a lot to gain.