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U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

April 2019

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

March 2019

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Venture Investment Trends and Startup Opportunities in Travel

Venture Investment Trends and Startup Opportunities in Travel

February 2019

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

U.S. Airline Sector: Skift Research Estimates 2019

U.S. Airline Sector: Skift Research Estimates 2019

January 2019

Want to understand the U.S airline industry, but short on time? Our proprietary estimates will allow you to understand how the the market is changing, which airlines are growing fastest, and the most important operational metrics at a glance.

Skift Global Travel Economy Outlook 2019

Skift Global Travel Economy Outlook 2019

December 2018

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.

The State of Airline Distribution 2018

The State of Airline Distribution 2018

October 2018

The airline distribution ecosystem often gets unfairly labeled as being populated by dinosaurs. Our sense is that industry players are making genuine attempts to modernize, it’s just that it takes a long time to turn around such a titanic ship. We break down this complex and, at times, intimidating topic by reviewing the current landscape and inspecting four key fault lines in the space.

Digital Advertising Trends in Travel 2018

Digital Advertising Trends in Travel 2018

October 2018

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

The State of India Outbound Travel 2018

The State of India Outbound Travel 2018

August 2018

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

U.S. Traveler In-Destination Mobile Usage Survey 2018

U.S. Traveler In-Destination Mobile Usage Survey 2018

July 2018

Mobile has become a key component of the in-destination experience for U.S. travelers today. From finding things to do, to spontaneous bookings, mobile apps and websites have a role to play at each part of the in-destination journey. Travel brands that can find a meaningful place in this mobile journey have a lot to gain.

U.S. Affluent Traveler Trends 2018: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2018: Annual Survey on Travel Behavior

April 2018

The relative spending power of affluent Americans makes them an attractive and strategic group for travel brands to target. The results of our second annual U.S. Affluent Traveler Survey help us understand key trends when it comes to their travel preferences, attitudes, and behaviors. Segmenting further by other characteristics allows us to create a more refined consumer portrait of such a lucrative, complex, and diverse group.

Room for Optimism: 2018 Global Travel Market Outlook

Room for Optimism: 2018 Global Travel Market Outlook

December 2017

There is room for optimism heading into 2018 for the global travel industry. Emerging and developing markets are showing healthy signs of growth, and global consumer and business confidence is high. Policy uncertainty and geopolitical tensions can’t be ignored, but outside of any major shock, we expect travel to benefit from a solid year of macroeconomic growth in 2018.

U.S. Experiential Traveler Trends 2018: Annual Survey on Traveler Behavior, Motivations and Preferences

U.S. Experiential Traveler Trends 2018: Annual Survey on Traveler Behavior, Motivations and Preferences

October 2017

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.