The Changing Face of Air Travel: What Are Passengers Looking for?
The Changing Face of Air Travel: What Are Passengers Looking for?
Skift Take
For today’s airlines, technology isn’t just a differentiator — it’s a competitive advantage. Passenger-facing innovations are now standard and delivering significant returns.
Report Overview
Skift Research's latest airline report examines how technology is transforming every stage of the passenger journey, from booking to arrival. Enhanced mobile applications are streamlining trip management, while advancements in airport processes are reducing wait times and improving the overall travel experience. The study emphasizes how these developments are making air travel more seamless, efficient, and customer-centric.
A significant focus of the report is the transformative potential of in-flight connectivity, which allows airlines to innovate beyond traditional entertainment options. With faster and more reliable internet, carriers can enhance onboard services, provide richer in-flight entertainment, and create new revenue opportunities. Additionally, emerging technologies like artificial intelligence can help evolve loyalty programs toward hyper-personalized offers that engage passengers more effectively, both during the flight and long after they land.
What You'll Learn From This Report
- Areas where airlines are investing
- Planned IT spend and priorities for airlines
- How biometrics is solving a key part of the air travel journey
- How technologies like AI are impacting core airline functions
- In-flight connectivity (IFC) and in-flight entertainment (IFE)
