U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge
August 2020
Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.
U.S. Travel Tracker May 2020: Early Signs of Recovery
June 2020
The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.
U.S. Travel Tracker April 2020: Emerging Consumer Segments
May 2020
When and how consumers will travel again might have a lot to do with how their lives' are impacted by COVID-19. Our April travel tracker analysis delves into the details.
Travel Marketing During COVID-19
May 2020
Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.
U.S. Travel Tracker March 2020: Travel Sentiment Amid Lockdown
April 2020
With travel restrictions in place, the U.S. travel rate in March dropped to 25% from 41% in February. What’s changed is also people’s outlook of travel on the other side of the pandemic.
U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact
March 2020
We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.
Millennial Parents: The New Generation of Family Travel
February 2020
Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.
Skift Global Travel Economy Outlook 2020
December 2019
We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.
Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders
October 2019
Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.
Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report
August 2019
Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.
Global Travel Economics 2019-2029
June 2019
As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?
U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior
April 2019
The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.