U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact

U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact

March 2020

We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.

Millennial Parents: The New Generation of Family Travel

Millennial Parents: The New Generation of Family Travel

February 2020

Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.

Skift Global Travel Economy Outlook 2020

Skift Global Travel Economy Outlook 2020

December 2019

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

October 2019

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

August 2019

Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

Global Travel Economics 2019-2029

Global Travel Economics 2019-2029

June 2019

As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

April 2019

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

Natural Language Processing: Media Sentiment as an Indicator of Overtourism

Natural Language Processing: Media Sentiment as an Indicator of Overtourism

April 2019

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

March 2019

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

March 2019

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Marketing Operations in the Travel Industry Benchmarks: Destinations

Marketing Operations in the Travel Industry Benchmarks: Destinations

March 2019

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

Venture Investment Trends and Startup Opportunities in Travel

Venture Investment Trends and Startup Opportunities in Travel

February 2019

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.