U.S. Travel Tracker May 2020: Early Signs of Recovery

by Haixia Wang + Skift Team - Jun 2020

Skift Research Take

The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.

Report Overview

May seems to be a month of recovery for the U.S. travel industry. We are all too familiar with the many images of people jam-packed everywhere to celebrate the Memorial Day weekend. Yes, summer is coming and people can’t wait to travel again after staying at home for two months. According to our May U.S. travel tracker survey, 24% of Americans traveled in May, up from 19% in April.

However, the coronavirus is still here. As we were preparing for the report, some U.S. states were seeing the highest new coronavirus cases per day since the outbreak started. More than half of the consumers in our May survey believe the outbreak will last beyond the end of 2020 and don’t expect their lives to be back to normal until at least 6 months after the outbreak is under control. A full travel recovery might take a much longer time than what people hoped for or estimated.

In this report, we highlight new trends in travel incidences, consumer sentiments and future travel intents distilled from our May Travel Tracker survey.

What You'll Learn From This Report

  • Travel incidences Jan – May 2020
  • May travel highlights
  • COVID-19 impacted travel Feb – May 2020
  • Changing consumer sentiments on the economic outlook Feb – June 2020
  • Changing consumer intent on future travel April – June 2020