U.S. Travel Tracker October 2020: Slow Climb Continues

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by Haixia Wang + Skift Team - Nov 2020

Skift Research Take

In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?

Report Overview

Amidst one of the most contentious elections in American history, the coronavirus is raging quietly across the entire country. As of Sunday, November 8, the U.S. surpassed another bleak milestone: 10 million Americans were infected by the virus. The number of new cases was rising in at least 40 states.

In our September U.S. travel tracker report, we warned that surging new cases and the end of summer vacation might bring the travel recovery to a halt. Our October survey confirms that prediction. According to our survey, 37.8% of Americans traveled in October, compared to 37% in September, indicating the smallest month-over-month increase since April.

We purposely fielded our October survey on November 2–4, before the election result was revealed, so we could take another pulse of consumer sentiment pre-election and compare it to our upcoming November survey to see if there are any major differences. Partly because of the continued uncertainty of the country’s political future, consumer sentiments changed little from the previous month.

In this report, we highlight new trends in travel incidences, consumer sentiments and future travel intents distilled from our October Travel Tracker survey.

What You'll Learn From This Report

  • Travel incidences, Jan–Oct 2020
  • October travel highlights
  • COVID-19 impacted travel, Jul–Oct 2020
  • Changing consumer sentiments on the economic outlook, Jul–Nov 2020
  • Changing consumer intent on future travel, Jul–Nov 2020

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