Page 2

Airlines

For airline insiders and travel industry experts looking to understand the commercial aviation market, its consumers, and opportunities

Airlines

Developments in the Middle Eastern Aviation Industry 2023

Never before have we seen such a broad vision for the advancement of air travel and tourism in any region and with such financial support for it. Over the course of the next few years, we will be closely following the developments in the Middle East with keen interest!

August 2023
lock

Destinations

State of Travel 2023: Travel in 250 Charts

Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. But we do need to be clear-eyed about persisting and upcoming challenges. This report hands you everything you need to know in one 250+ slide deck.

July 2023
lock

Airlines

The Business of Airline Loyalty Programs 2023

Being the first to launch loyalty program in the world in 1981, American Airlines still leads the pack. But European and Asian airlines have found their own ways to level the playing field. The future will be a lot more competitive - great time for flyers, a lot harder if you are a program operator.

July 2023
lock

Airlines

U.S. Airline Sector: Skift Research Estimates 2023/2024

The U.S. airline industry is roaring again and gunning for record profitability in the coming summers on the back of strong results delivered in 2022. However, dynamic passenger demand and macroeconomic conditions could dampen this growth.

May 2023
lock

Hospitality

Online Travel Booking Trends During the Pandemic

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

February 2023
lock

Hospitality

Skift Research Global Travel Outlook 2023

The new year will give no rest to a weary travel industry. After years of work to dig out of the hole the pandemic put us in, travel in 2023 may find that the hardest part still lies ahead. The groundwork for growth is in place but achieving success will be no simple task.

December 2022
lock

Hospitality

State of Travel 2022: Charting Travel’s Future

So much has happened in the the travel industry in recent years. This new report by Skift Research puts perspective on those dizzying changes by providing definitive and data-driven insight into the current state of the travel industry, and the trends that will shape the future.

October 2022
lock

Marketing and Media

Subscriptions and Memberships in Travel 2022

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

July 2022
lock

Hospitality

Travel Loyalty Programs Deep Dive 2022

While the travel industry was on its knees, travel loyalty programs continued to grow. But the pandemic has changed the travel industry, and loyalty programs need to follow suit.

April 2022
lock

Hospitality

Skift Research Global Travel Outlook 2022

With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.

December 2021
lock

Airlines

Sustainability in Travel 2021: Environmental Performance of the Six Largest Airlines

Pressure is growing on airlines to reduce their carbon emissions. But how to do that when you burn through gallons of jet fuel? Our analysis found that airlines have made good progress in becoming more fuel efficient, but have a long way to go to make significant reductions in emissions long-term.

April 2021
lock

Consumer Habits

U.S. Travel Tracker December 2020: Further Slip

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.

January 2021
lock