Report Overview

In the world of short-term rentals, there are many ways people can book a stay. Offline bookings continue to make up a significant chunk of the market, albeit declining, and there is a plethora of niche online booking platforms, as highlighted in our Skift Short-Term Rental 250 map. But the vast majority of bookings today come through three platforms: Airbnb as the market leader, chased by Expedia Group’s Vrbo. Booking Holdings’ makes up the trifecta, but has a different strategy in terms of the types of properties it sells, property managers it works with, and its geographical focus. 

In this report we focus predominantly on the two largest short-term rental OTAs in North America: Airbnb and Vrbo, and where data is available we also add to the mix for additional color. We investigate the types of listings on each platform, the value and returns on these listings, booking behavior and business dynamics which set these different platforms apart. 

The report relies on data provided by AirDNA, Beyond, Key Data, and Transparent. We have also made our own estimates, to provide you with a succinct 20-chart factbook.

What You'll Learn From This Report

  • Skift Research estimates of gross bookings and revenues for the three largest short-term rental OTAs
  • Estimates of the global market size of short-term rentals
  • A like-for-like comparison of supply metrics for Airbnb and Vrbo, including geographic mix, property types, destination mix, and ownership
  • Similarly, comparisons of demand metrics like bookings, market share by region, length of stay, and booking windows