Report Overview
This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including January 2024.
The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning, which is of utmost importance as times remain uncertain.
Skift Research launched the Index in May 2020 as the Skift Recovery Index. At the start of 2022 we rebranded the Index as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners, and most importantly, our continued effort to track the industry health beyond the impact of the Covid-19 pandemic.
2023 brings two additional data partners into the fold. TravelgateX has started to provide pricing data for hotel stays, and Nium now provides us with transaction values for flights.
We are also thankful for the continued support of our other data partners: Amadeus, Aviasales, Beyond, CarTrawler, Cendyn, Collinson, Criteo, Duetto, ForwardKeys, Hotelbeds, Key Data Dashboard, Lighthouse, OAG, Onyx CenterSource, RateGain, Shiji Group, Skyscanner, Sojern, and TrustYou. Their data allows us to provide you with a monthly assessment of travel’s performance.
Executive Summary
In 2023, the global travel industry reached a significant milestone, surpassing pre-pandemic levels and setting new benchmarks. As a result, the Skift Travel Health Index is shifting its focus to year-on-year (YoY) indexing instead of continuing to compare against 2019 levels.
In January 2024, the index stands at 114, which means it is 14 percentage points (pp) higher than in January 2023.
Analyzing travel performance YoY, we see growth across all sectors except for vacation rentals, which are experiencing a decline after years of rapid growth. This is expected following the surge in previous years. We anticipate this sector to simmer down to more modest growth levels.
Countries in the Asia Pacific region are leading the index this month, with China at the forefront. Other countries like Hong Kong, Thailand, and Indonesia, which rely on Chinese travelers, have also improved. India’s travel sector continues to gain momentum in 2024, boosted by mega events such as the inauguration of the Ram Temple in Ayodhya. Singapore’s hotel industry received a boost from events like the Coldplay concert, highlighting the influence of mass tourism events on travel performance.
New Benchmarks for the Skift Travel Health Index
We are committed to continually enhancing the Skift Travel Health Index as a strong tool for measuring global travel performance. 2023 marked a significant milestone when global travel recovered and exceeded expectations, setting new benchmarks.
As we step into the new year, 2024, we are optimistic about this being a great year for travel as we transition away from the COVID era. We expect this year to bring in the right balance for the travel industry as it finds its footing and grows sustainably in 2024 and beyond.
Therefore, we have decided to archive the older index (2020-2023), which used 2019 as a benchmark, and move on to indexing travel performance each month to the same one in the previous year.
With the help of our data partners, we will be able to continue to provide data-driven insights into the travel industry this year.
Index Framework
The basic index framework will remain the same this year. The Index monitors 84 indicators for 22 countries, providing an evaluation of the health of the travel industry in each country. The indicators are grouped and aggregated into performance categories and further into sub-categories. We cover four travel verticals: airlines, hotels, vacation rentals, and car rentals.
This year, the performance for each indicator will be indexed relative to 2023 (the previous year). More information about the transition of the index can be found in our Transition Report. You can view the detailed methodology on our website. We also have a dashboard to help visualize this data.
The New View of the Travel Health Index
2023 was a year of recovery and set a new benchmark for the travel industry. As we enter 2024, there is an optimistic outlook, and we anticipate that the travel industry will continue to surpass the milestones achieved in 2023.
January 2024 marks an index of 114, a great beginning to the year, indicating 14% growth over the prior January.
Softening Vacation Rental Performance
A sector-wise analysis shows that YoY hotel growth has stabilized at around 16-18%. Airlines, recovering from the aftermath of the pandemic, are on a strong growth trajectory, gaining 24 percentage points (pp) over January 2023. The car rental sector leads with a YoY increase of 26 pp. However, there is a noticeable softening trend in the performance of vacation rentals.
Demand for vacation rentals soared through the initial years coming out of the pandemic, surpassing pre-pandemic levels with double-digit growth. However, this growth is now decelerating. Occupancy and ADR appear to be declining YoY.
Demand for short-term rentals declined, especially in the U.S., as Americans opted for overseas trips and cruises. In 2023, the sector returned to pre-pandemic occupancy levels, marking the end of the occupancy gains seen during the short-term rental boom.
2024 Outlook
AirDNA’s outlook for short-term rentals in the U.S. predicts a rebound in demand due to lower inflation rates and a pickup in domestic demand. 2024 will likely balance demand and supply in the U.S. short-term rental market, leading to modest occupancy and ADR growth rates.
U.S. Short-Term Rental Industry Outlook
| 2019 | 2020 | 2021 | 2022 | 2023F | 2024F | |
|---|---|---|---|---|---|---|
| Nights Listed (% Change) | 20.0% | -12.6% | 6.4% | 23.9% | 12.8% | 10.9% |
| Demand % Change | 23.2% | -12.4% | 17.1% | 17.1% | 6.7% | 10.7% |
| Occupancy | 55.6% | 55.7% | 61.3% | 57.9% | 54.8% | 54.7% |
| ADR % Change | 1.8% | 3.3% | 7.7% | 5.9% | 0.5% | 2.1% |
Source: AirDNA
Data from Lighthouse shows that vacation rental reservations on the books for all countries tracked indicate an increase in vacation rental occupancy levels in the upcoming months. However, ADRs are projected to experience minimal to moderate growth compared to 2023.
Moving forward, we anticipate the sector to stabilize to more modest growth levels following the boom of the previous years.
Asia Pacific Tops the Regional Index
This month, regional performance was above January 2023 across all regions except North America, which declined 1 pp YoY. Asia Pacific is the only region with significant growth over 2023, gaining 28 pp.
Skift Travel Health Index Score by Region
| Region | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 |
|---|---|---|---|---|---|---|
| Asia Pacific | 142 | 137 | 137 | 136 | 133 | 128 |
| Europe | 110 | 108 | 108 | 112 | 106 | 103 |
| Latin America | 108 | 103 | 110 | 116 | 105 | 101 |
| Middle East and Africa | 107 | 107 | 105 | 106 | 100 | 101 |
| North America | 100 | 101 | 102 | 107 | 101 | 99 |
China in the Lead
China is leading the chart with an index of 141 this month. A key driver of this trend is China’s reopening of its borders for travel after three long years. January 2023 started with the easing of restrictions and the beginning of cross-border travel. However, the country fully opened for tourism for foreigners only in March 2023. With the full impact of open borders now realized this January, we’re witnessing a significant uptick in China’s performance compared to last year.
A similar pattern is observed in Hong Kong, Thailand, and Indonesia, which rely on Chinese travelers. This month, all these countries have surpassed their performance levels from January 2023. This highlights the positive impact of China’s reopening on regional travel.
Skift Travel Health Index Score by Country
| Country | Jan-24 | Growth over Jan-23 |
|---|---|---|
| China | 141 | 41% |
| Hong Kong, China | 139 | 39% |
| Japan | 124 | 24% |
| Thailand | 116 | 16% |
| India | 113 | 13% |
| Singapore | 108 | 8% |
| Brazil | 107 | 7% |
| Germany | 107 | 7% |
| Indonesia | 107 | 7% |
| United Kingdom | 106 | 6% |
| Spain | 105 | 5% |
| Australia | 105 | 5% |
| United Arab Emirates | 105 | 5% |
| Italy | 103 | 3% |
| Canada | 101 | 1% |
| France | 101 | 1% |
| Turkey | 100 | 0% |
| U.S. | 99 | -1% |
| Mexico | 98 | -2% |
| Russia | 97 | -3% |
| South Africa | 96 | -4% |
| Argentina | 94 | -6% |
India’s Travel Momentum Continues
The Indian travel industry experienced remarkable growth in 2023, and the momentum is expected to continue into 2024. In January 2024, the index was 13 pp higher than last year.
Religious and spiritual tourism boosts India’s travel industry. Mega events, such as the inauguration of the Ram Temple in Ayodhya in India on 22nd January this year, promote this trend. Half a million people visited the temple on its first day open to the public.
The country witnessed an upsurge in international tourist visitors in January. Domestic air passenger traffic grew 5% YoY, while international traffic increased 16% over January 2023. The average daily international air traffic was 1.3% higher than in December 2023, the beginning of the holiday season.
The newly opened temple in Ayodhya is projected to attract over 50 million visitors annually, surpassing renowned religious destinations such as Tirupati, Mecca, and the Vatican. This influx of visitors will boost India’s tourism sector further.
Coldplay Magic in Singapore
Singapore recorded an index score of 107 this month, surpassing January 2023. This again highlights the impact of large-scale events like concerts on the travel industry. Hosting Coldplay’s World of the Spheres Tour in Singapore significantly boosted hotel performance.
Singapore Hotel Performance Metrics in Jan 2024
| Metrics | Jan-24 | Growth over Jan-23 |
|---|---|---|
| Occupancy | 72.8% | 9.6% |
| ADR | SGD 334.5 | 3.3% |
| RevPAR | SGD 243.6 | 13.2% |
Source: STR
The country achieved peak occupancy levels as high as 91% towards the latter part of the month, driven by six Coldplay performances held between January 23rd and 31st.
We anticipate another surge in occupancy levels with Taylor Swift’s Eras Tour scheduled in March this year. Duetto data for hotel reservations on the books already shows a YoY uptick of 578% in March this year. According to STR, occupancy rates are already reaching as high as 72% on the opening night, signaling strong demand for accommodations during the event.
While Latin America Slows, Brazil’s Travel Industry Soars
Brazil is the only one to gain 7 pp over 2023 among all the Latin American countries tracked by the index. The increase in footfall ahead of the Rio de Janeiro Carnival, held from February 9 to 17 this year, resulted in nearly 1 million international travelers visiting Brazil in January 2024, around 3% higher than last year.
All sectors have grown above January 2023, with car rentals in the lead, 46% higher.
While international visitors have slightly grown, it is domestic travel that is driving car rental performance. Gross bookings and car rental days have grown 490% and 374% above January 2023.
Inbound travel from other Latin American countries, such as Paraguay and Chile, increased by 23% and 48%, respectively, compared to January 2023. The country has also pushed back entry visa requirements for American travelers from January to April 2024. This should help further boost travel to Brazil.
Conclusion
The travel industry has demonstrated remarkable resilience throughout 2023, setting new standards for performance. Looking ahead to 2024, the industry is poised to shift its focus from comparing against 2019 to benchmarking performance YoY.
While all sectors have experienced growth, vacation rentals, which boomed in the last few years, are now decelerating.
Asia Pacific will emerge as a key growth driver in 2024, with the region dominating the index this month. With borders fully reopened, the region will sustain its momentum and boost global travel.
As the world moves beyond the pandemic era, the outlook for 2024 appears promising, with expectations of continued growth and stabilization across different regions and sectors.
Methodology
Data Partners
Skift Research collects and analyzes data from 22 different data partners to provide the most comprehensive view of the travel industry’s performance.
Index Design
The Index tracks 84 indicators per country to assess the health of the travel industry in each country. These indicators are aggregated into performance categories and sub-categories. The top level of division is by travel vertical, and each vertical is further divided by intent indicators, booking indicators, and key performance indicators.
The Index covers the following travel sectors:
Country Coverage
The Index focuses on the travel performance in 22 of the largest tourism economies. Together, the countries account for 62% of inbound tourism receipts, 67% of outbound tourism expenditure, and 78% of global 2019 GDP.
Index Score Calculation
We have tracked the industry since the beginning of 2020. From 2020 to 2023, each indicator’s performance was compared to the same time in 2019. This means that calculations look as follows:
- Performance in January 2020 (Jan 1 – 31 2020) compared to January 2019 (Jan 1 – 31 2019)
- Performance in January 2021 (Jan 1 – 31 2021) compared to January 2019 (Jan 1 – 31 2019)
- Performance in January 2022 (Jan 1 – 31 2022) compared to January 2019 (Jan 1 – 31 2019)
- Performance in January 2023 (Jan 1 – 31 2023) compared to January 2019 (Jan 1 – 31 2019)
The Index provided a score relative to a baseline reading of 100 for the same month in 2019.
In 2024 and beyond, each indicator’s performance will be compared to the same time in the previous year. This means that calculations will look as follows:
Performance in January 2024 (Jan 1 – 31 2024) compared to January 2023 (Jan 1 – 31 2023)
The full methodology can be found on our website.
Data Tables
Total Skift Travel Health Index Scores by Country
| Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | |
|---|---|---|---|---|---|---|---|---|
| Argentina | 105.6 | 106.0 | 104.3 | 99.1 | 115.0 | 125.8 | 108.1 | 93.5 |
| Australia | 103.2 | 105.5 | 103.6 | 100.9 | 101.8 | 108.1 | 105.1 | 104.5 |
| Brazil | 112.4 | 107.4 | 114.3 | 108.8 | 114.8 | 118.5 | 109.4 | 107.4 |
| Canada | 105.3 | 114.5 | 109.3 | 106.8 | 108.7 | 112.5 | 106.0 | 101.2 |
| China | 160.0 | 149.6 | 153.8 | 152.1 | 153.1 | 151.4 | 147.7 | 140.5 |
| France | 105.4 | 109.2 | 106.5 | 105.8 | 103.6 | 105.7 | 99.5 | 101.2 |
| Germany | 111.0 | 121.3 | 114.0 | 110.7 | 112.0 | 116.2 | 111.8 | 107.2 |
| Hong Kong, China | 158.9 | 160.3 | 160.3 | 145.5 | 145.1 | 149.2 | 137.4 | 139.0 |
| India | 124.9 | 123.2 | 119.0 | 113.9 | 118.4 | 112.1 | 117.2 | 112.7 |
| Indonesia | 141.5 | 139.3 | 132.1 | 125.5 | 113.7 | 116.4 | 114.0 | 106.9 |
| Italy | 106.2 | 110.2 | 106.6 | 104.8 | 107.1 | 112.6 | 104.9 | 103.1 |
| Japan | 163.0 | 159.0 | 155.0 | 144.9 | 137.0 | 138.3 | 130.1 | 124.4 |
| Mexico | 100.6 | 100.4 | 100.3 | 97.8 | 97.5 | 103.9 | 95.5 | 97.8 |
| Russia | 112.3 | 108.6 | 114.7 | 106.8 | 112.8 | 110.2 | 97.9 | 97.4 |
| Singapore | 120.7 | 118.4 | 114.6 | 103.3 | 102.9 | 101.6 | 101.1 | 108.3 |
| South Africa | 105.3 | 106.1 | 101.8 | 99.6 | 105.2 | 106.9 | 95.0 | 95.9 |
| Spain | 103.7 | 111.7 | 107.7 | 106.4 | 106.4 | 114.5 | 107.7 | 105.2 |
| Thailand | 130.2 | 135.5 | 131.5 | 121.2 | 122.0 | 120.4 | 118.6 | 115.6 |
| Turkey | 104.3 | 116.2 | 112.7 | 108.0 | 104.2 | 105.8 | 105.3 | 100.1 |
| U.S. | 100.5 | 101.7 | 100.2 | 101.3 | 101.8 | 107.2 | 101.1 | 99.0 |
| United Arab Emirates | 107.3 | 110.4 | 110.8 | 112.2 | 105.8 | 106.8 | 104.8 | 104.5 |
| United Kingdom | 114.0 | 118.0 | 114.9 | 114.3 | 111.6 | 116.1 | 110.7 | 105.7 |
Aviation Scores by Country
| Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | |
|---|---|---|---|---|---|---|---|---|
| Argentina | 118.8 | 121 | 112.4 | 107.8 | 123.3 | 128.4 | 111.3 | 100.3 |
| Australia | 124.8 | 127.9 | 124 | 123 | 119.8 | 125.4 | 122.6 | 112.9 |
| Brazil | 121.9 | 119.1 | 118.9 | 112.4 | 116.4 | 121.7 | 115.6 | 105.7 |
| Canada | 119.8 | 130.9 | 131 | 126.3 | 128.6 | 133.8 | 127.9 | 115.5 |
| China | 178.3 | 174.7 | 183.2 | 184.1 | 184.1 | 184.1 | 179.8 | 160.3 |
| France | 104.4 | 109.3 | 111.1 | 111.1 | 105.9 | 108.3 | 103.1 | 106.5 |
| Germany | 112.2 | 126 | 122 | 120.1 | 116.2 | 119.3 | 111.1 | 103.6 |
| Hong Kong, China | 183.4 | 183 | 183 | 177.9 | 172.1 | 172.4 | 169.2 | 149.7 |
| India | 125.5 | 124.8 | 122.1 | 116.8 | 117.7 | 117.9 | 119.6 | 107.6 |
| Indonesia | 154.9 | 158.8 | 150.9 | 139.5 | 134 | 135.4 | 133.5 | 123.2 |
| Italy | 110.8 | 115.7 | 114.7 | 113.2 | 110.5 | 114.7 | 109.7 | 108.5 |
| Japan | 167.2 | 169.8 | 168.8 | 158.8 | 149.1 | 150.9 | 144.1 | 128.5 |
| Mexico | 108.4 | 111 | 112.8 | 111.4 | 109.8 | 117.6 | 116.7 | 112.0 |
| Russia | 89.9 | 97.6 | 99.1 | 86 | 99.4 | 93.2 | 101.7 | 91.2 |
| Singapore | 132.1 | 134.7 | 132.3 | 120.8 | 119.8 | 127.9 | 127.2 | 123.1 |
| South Africa | 106.3 | 109.7 | 107.8 | 111 | 108.7 | 113.9 | 111.2 | 98.5 |
| Spain | 106.8 | 111.4 | 108.4 | 110.4 | 110.1 | 117.6 | 112.2 | 108.3 |
| Thailand | 145.1 | 153.1 | 149 | 137.5 | 152.8 | 141.9 | 134.5 | 123.9 |
| Turkey | 116.7 | 126.3 | 112.1 | 111.5 | 109.4 | 111.3 | 107.7 | 98.8 |
| U.S. | 111.9 | 115.5 | 117.1 | 118.8 | 116.5 | 123.8 | 114.6 | 111.2 |
| United Arab Emirates | 113.2 | 121.2 | 119.6 | 116.6 | 112 | 106.9 | 111.6 | 98.2 |
| United Kingdom | 122.1 | 131.8 | 130.1 | 128.3 | 124.6 | 125.5 | 122.2 | 115.8 |
Aviation contributes 40% to the total score. The scores in this table have been indexed to give a better insight into performance. 100 = same month in the previous year.
Hotel Scores by Country
| Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | |
|---|---|---|---|---|---|---|---|---|
| Argentina | 103.0 | 96.9 | 100.2 | 90.8 | 104.7 | 126.3 | 108.4 | 89.1 |
| Australia | 89.9 | 93.0 | 93.3 | 86.0 | 86.6 | 89.5 | 90.6 | 99.4 |
| Brazil | 119.6 | 114.4 | 115.6 | 110.4 | 120.2 | 118.0 | 104.8 | 106.7 |
| Canada | 105.2 | 105.2 | 99.4 | 98.5 | 101.3 | 101.4 | 97.8 | 99.8 |
| China | 145.8 | 136.3 | 142.0 | 148.8 | 150.7 | 149.2 | 142.1 | 145.4 |
| France | 104.8 | 104.3 | 99.0 | 100.1 | 96.1 | 100.8 | 96.7 | 94.4 |
| Germany | 111.4 | 114.9 | 108.7 | 101.5 | 100.4 | 111.2 | 113.8 | 106.5 |
| Hong Kong, China | 135.6 | 140.9 | 145.5 | 136.0 | 147.8 | 149.5 | 124.7 | 148.3 |
| India | 107.9 | 103.9 | 108.3 | 104.4 | 134.6 | 112.5 | 130.2 | 135.3 |
| Indonesia | 118.5 | 108.9 | 107.0 | 111.1 | 101.8 | 105.1 | 106.8 | 102.8 |
| Italy | 97.5 | 101.5 | 99.6 | 95.8 | 96.9 | 99.4 | 96.7 | 91.7 |
| Japan | 158.0 | 157.3 | 158.0 | 135.5 | 121.3 | 119.3 | 122.7 | 118.1 |
| Mexico | 99.1 | 98.4 | 99.1 | 94.1 | 92.9 | 99.9 | 90.8 | 100.2 |
| Russia | 141.5 | 127.4 | 142.8 | 134.7 | 130.7 | 129.4 | 95.7 | 111.0 |
| Singapore | 117.7 | 113.4 | 110.8 | 97.0 | 100.0 | 80.0 | 80.1 | 108.1 |
| South Africa | 103.5 | 107.9 | 99.0 | 94.0 | 109.9 | 103.8 | 83.2 | 103.0 |
| Spain | 101.8 | 111.2 | 107.3 | 101.6 | 99.7 | 110.8 | 105.3 | 101.3 |
| Thailand | 118.2 | 123.9 | 124.6 | 117.4 | 101.7 | 97.2 | 104.2 | 107.9 |
| Turkey | 86.6 | 104.8 | 111.7 | 100.8 | 89.6 | 90.9 | 95.5 | 91.1 |
| U.S. | 98.3 | 96.3 | 95.4 | 96.2 | 92.5 | 95.6 | 96.7 | 96.2 |
| United Arab Emirates | 99.4 | 97.1 | 96.5 | 102.9 | 97.7 | 98.5 | 97.2 | 103.4 |
| United Kingdom | 112.6 | 111.5 | 109.2 | 105.0 | 99.6 | 105.6 | 103.2 | 97.2 |
Hotels contributes 35% to the total score. The scores in this table have been indexed to give a better insight into performance. 100 = same month in the previous year.
Vacation Rental Scores by Country
| Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | |
|---|---|---|---|---|---|---|---|---|
| Argentina | 115.2 | 126.2 | 126.3 | 125.6 | 114.6 | 119.2 | 118.2 | 112.3 |
| Australia | 94.4 | 93.8 | 95.1 | 93.7 | 89.5 | 94.8 | 97.7 | 94.8 |
| Brazil | 120.7 | 116.9 | 115.3 | 114.4 | 104.8 | 105.8 | 109.1 | 106.7 |
| Canada | 95.4 | 99.2 | 103.1 | 100.1 | 93.9 | 94.9 | 94.5 | 96.0 |
| China | 124.7 | 72.9 | 65.4 | 58.1 | 53.6 | 52.3 | 54.1 | 47.2 |
| France | 115.3 | 113.7 | 114.3 | 106.2 | 101.3 | 100.9 | 99.1 | 97.2 |
| Germany | 118.1 | 118.3 | 117.6 | 118.0 | 110.5 | 108.8 | 109.7 | 101.8 |
| Hong Kong, China | 118.0 | 117.6 | 113.6 | 109.9 | 109.8 | 104.6 | 113.2 | 110.8 |
| India | 105.1 | 110.1 | 112.8 | 110.7 | 100.0 | 101.6 | 105.8 | 106.1 |
| Indonesia | 116.3 | 117.6 | 119.3 | 112.5 | 102.6 | 97.9 | 99.9 | 100.1 |
| Italy | 108.9 | 108.3 | 106.9 | 111.0 | 108.6 | 106.6 | 108.2 | 107.1 |
| Japan | 170.5 | 167.4 | 165.1 | 163.5 | 146.8 | 139.5 | 136.1 | 127.4 |
| Mexico | 94.9 | 92.3 | 96.0 | 95.5 | 91.0 | 91.2 | 92.0 | 94.1 |
| Russia | 112.4 | 93.7 | 94.4 | 96.7 | 117.5 | 120.0 | 81.6 | 64.8 |
| Singapore | 152.2 | 147.5 | 134.3 | 117.2 | 106.4 | 109.4 | 116.2 | 110.4 |
| South Africa | 107.8 | 108.4 | 109.1 | 102.9 | 97.9 | 100.4 | 103.7 | 106.7 |
| Spain | 102.3 | 105.0 | 107.4 | 109.6 | 112.5 | 112.0 | 114.3 | 111.3 |
| Thailand | 130.1 | 129.8 | 128.1 | 118.8 | 110.2 | 104.9 | 109.1 | 113.3 |
| Turkey | 116.2 | 113.1 | 112.8 | 111.1 | 96.2 | 97.6 | 103.1 | 106.7 |
| U.S. | 96.2 | 97.4 | 96.8 | 97.7 | 95.8 | 96.9 | 98.9 | 97.6 |
| United Arab Emirates | 118.9 | 122.1 | 124.4 | 129.8 | 120.1 | 121.7 | 121.6 | 120.6 |
| United Kingdom | 101.1 | 104.0 | 107.2 | 116.5 | 105.6 | 107.9 | 108.3 | 101.1 |
Vacation Rentals contributes 10% to the total score. The scores in this table have been indexed to give a better insight into performance. 100 = same month in the previous year.
Car Rental Scores by Country
| Jun 2023 | Jul 2023 | Aug 2023 | Sep 2023 | Oct 2023 | Nov 2023 | Dec 2023 | Jan 2024 | |
|---|---|---|---|---|---|---|---|---|
| Argentina | 69.9 | 73.9 | 77.3 | 77.8 | 117.3 | 139.9 | 110.1 | 91.2 |
| Australia | 91.3 | 89.2 | 88.0 | 87.6 | 100.5 | 120.6 | 100.1 | 100.2 |
| Brazil | 96.0 | 85.2 | 120.6 | 113.9 | 132.0 | 146.6 | 130.7 | 145.5 |
| Canada | 92.3 | 113.7 | 103.7 | 96.6 | 108.6 | 112.5 | 88.2 | 91.2 |
| China | 179.6 | 176.8 | 180.1 | 179.2 | 177.8 | 178.4 | 173.7 | 180.6 |
| France | 108.7 | 120.4 | 109.5 | 107.8 | 119.7 | 123.4 | 102.5 | 105.6 |
| Germany | 107.7 | 125.8 | 108.2 | 108.5 | 135.5 | 138.3 | 119.4 | 130.7 |
| Hong Kong, China | 175.0 | 173.7 | 174.2 | 113.6 | 99.4 | 134.9 | 107.5 | 116.7 |
| India | 176.1 | 172.8 | 158.1 | 139.4 | 139.9 | 147.6 | 133.2 | 122.8 |
| Indonesia | 176.1 | 172.8 | 158.1 | 139.4 | 139.9 | 147.6 | 133.2 | 122.8 |
| Italy | 118.1 | 125.9 | 107.1 | 105.1 | 127.8 | 146.4 | 111.7 | 112.9 |
| Japan | 158.9 | 146.4 | 122.6 | 117.6 | 134.5 | 148.4 | 124.0 | 126.1 |
| Mexico | 90.5 | 85.9 | 80.2 | 78.8 | 101.5 | 110.0 | 80.9 | 81.7 |
| Russia | 122.1 | 122.1 | 122.1 | 122.1 | 122.1 | 122.1 | 122.1 | 122.1 |
| Singapore | 82.2 | 73.4 | 74.9 | 68.2 | 86.2 | 106.6 | 100.4 | 109.9 |
| South Africa | 111.0 | 96.6 | 93.1 | 91.9 | 95.7 | 111.4 | 79.6 | 77.2 |
| Spain | 103.8 | 121.3 | 110.0 | 108.0 | 120.7 | 133.8 | 106.2 | 111.0 |
| Thailand | 123.4 | 119.5 | 107.9 | 96.8 | 117.9 | 149.1 | 147.9 | 135.3 |
| Turkey | 122.3 | 118.1 | 122.4 | 119.4 | 129.7 | 137.0 | 123.2 | 126.2 |
| U.S. | 80.8 | 80.4 | 80.3 | 80.6 | 97.5 | 106.0 | 79.6 | 86.0 |
| United Arab Emirates | 111.1 | 109.3 | 111.7 | 114.9 | 125.3 | 143.3 | 119.9 | 135.4 |
| United Kingdom | 104.1 | 106.1 | 95.9 | 96.8 | 112.6 | 128.1 | 101.9 | 104.6 |
Car Rental contributes 15% to the total score. The scores in this table have been indexed to give a better insight into performance. 100 = same month in the previous year.
Disclaimer: All rights reserved; content based on data provided by Amadeus, Aviasales, Beyond, CarTrawler, Cendyn, Collinson, Criteo, Duetto, ForwardKeys (Forward Data SL), Hotelbeds, Key Data Dashboard, Lighthouse, Nium, OAG, Onyx CenterSource, RateGain, Shiji Group, Skyscanner, Sojern, TravelgateX, and TrustYou. The content and the data provided in this document are for your information and internal use only. The content is provided “as is” without any warranty as to accuracy, completeness, satisfactory quality, or fitness for any particular purpose. It is strictly forbidden to extract, reproduce, republish, or publicly display any content included in this document without the prior written authorization of Skift Research. If you wish to use any of this content or similar data, please contact Skift Research for more information.