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Consumer Habits

Get a fuller understanding of how specific consumer segments — millennials, boomers, and others — choose, book, and buy travel

Consumer Habits

U.S. Travel Tracker December 2020: Further Slip

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.

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Consumer Habits

Skift Research Global Travel Outlook 2021

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.

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Consumer Habits

U.S. Travel Tracker November 2020: Travel’s Dark Winter

In November, 32% of Americans traveled, wiping out all the slow gains since May. With raging new COVID cases across the country, this bleak travel number might actually be too high to help control the virus spread.

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Consumer Habits

U.S. Travel Tracker October 2020: Slow Climb Continues

In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?

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Consumer Habits

U.S. Travel Tracker September 2020: Onset of Fall Travel

Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.

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Consumer Habits

U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.

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Consumer Habits

U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge

Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.

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Consumer Habits

U.S. Travel Tracker June 2020: Temporary Uptick

With 33% of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.

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Consumer Habits

U.S. Travel Tracker May 2020: Early Signs of Recovery

The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.

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Consumer Habits

U.S. Travel Tracker April 2020: Emerging Consumer Segments

When and how consumers will travel again might have a lot to do with how their lives are impacted by COVID-19. Our April travel tracker analysis delves into the details.

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Hospitality

Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19

History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.

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Consumer Habits

Travel’s Path Forward Webinar: U.S. Consumer Sentiment

Join Skift Research for this Travel’s Path Forward: Consumer Sentiment webinar as we discuss findings on how COVID-19 is impacting travel at the moment and what American consumers are thinking about for their future travel when the outbreak is finally behind them.

One of the biggest questions still lingering as much of the world remains in crisis, while certain parts being to re-open, is: when will people start to travel again? Not to mention, how will they travel and where will they go? Tracking consumer sentiment is a primary way to understand these questions, keep track of shifting behaviors and attitudes as and when they are shaped, and then consider the pathways to both short-term and long-term recovery solutions.