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Consumer Habits

Get a fuller understanding of how specific consumer segments — millennials, boomers, and others — choose, book, and buy travel

Consumer Habits

U.S. Travel Tracker June 2020: Temporary Uptick

With 33% of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.

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Consumer Habits

U.S. Travel Tracker May 2020: Early Signs of Recovery

The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.

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Consumer Habits

U.S. Travel Tracker April 2020: Emerging Consumer Segments

When and how consumers will travel again might have a lot to do with how their lives are impacted by COVID-19. Our April travel tracker analysis delves into the details.

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Hospitality

Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19

History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.

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Consumer Habits

Travel’s Path Forward Webinar: U.S. Consumer Sentiment

Join Skift Research for this Travel’s Path Forward: Consumer Sentiment webinar as we discuss findings on how COVID-19 is impacting travel at the moment and what American consumers are thinking about for their future travel when the outbreak is finally behind them.

One of the biggest questions still lingering as much of the world remains in crisis, while certain parts being to re-open, is: when will people start to travel again? Not to mention, how will they travel and where will they go? Tracking consumer sentiment is a primary way to understand these questions, keep track of shifting behaviors and attitudes as and when they are shaped, and then consider the pathways to both short-term and long-term recovery solutions.

Consumer Habits

U.S. Travel Tracker March 2020: Travel Sentiment Amid Lockdown

With travel restrictions in place, the U.S. travel rate in March dropped to 25% from 41% in February. What’s changed is also people’s outlook of travel on the other side of the pandemic.

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Consumer Habits

U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact

We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.

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Consumer Habits

Millennial Parents: The New Generation of Family Travel

Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.

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Consumer Habits

The State of Middle East Outbound Travel 2019

Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.

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Destinations

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

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Consumer Habits

UK Traveler Profile and Key Statistics: The Brexit Effect

The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.

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Consumer Habits

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

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