Consumer Habits

Debunking the Myth of Vacation Rental Consumer Fatigue

Consumer Habits

Debunking the Myth of Vacation Rental Consumer Fatigue

May 2024
52 min read
Saniya Zanpure

Skift Take

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

Report Overview

Social media buzz paints a bleak picture of the future of vacation rentals, but is it reality?

This report examines the current state of the vacation rental industry. Are the negative experiences truly a sign of vacation rental decline or simply growing pain points that have been ignored? We examine the biggest concerns vacation rental guests have and how the industry can address them.

This report also uncovers promising consumer use cases with significant growth potential and dives into evolving consumer preferences. With giants like Airbnb, Booking Holdings, and Expedia battling for dominance, the online booking landscape is becoming increasingly competitive. How is the growing competition shaping the future of the sector?

This report intends to answer these key questions for the vacation rental sector and share our view on what consumer sentiment says about the future of vacation rentals.

What You'll Learn From This Report

  • Vacation rental consumer fatigue: Myth or Reality
  • What makes a memorable vacation rental experience?
  • Consumer issues and concerns with vacation rentals.
  • Consumer segments with future growth potential.
  • How vacation rental distribution is evolving.
  • What consumers think of professionalization and standardization in the vacation rental sector.