Hospitality Loyalty Programs 2018: A Challenging Road for Customer Loyalty

Hospitality Loyalty Programs 2018: A Challenging Road for Customer Loyalty

April 2018

For all the growth and enhancements we have seen in hotel loyalty programs over the past few years, differing opinions among consumers and hotel owners with regards to the overall value and success of programs remain. Clearly, the road to fostering real consumer loyalty will be a challenging one. Hotel companies should ultimately focus on driving satisfaction and providing the best service so consumers choose their brand over others and recommend it to friends and family.

Room for Optimism: 2018 Global Travel Market Outlook

Room for Optimism: 2018 Global Travel Market Outlook

December 2017

There is room for optimism heading into 2018 for the global travel industry. Emerging and developing markets are showing healthy signs of growth, and global consumer and business confidence is high. Policy uncertainty and geopolitical tensions can’t be ignored, but outside of any major shock, we expect travel to benefit from a solid year of macroeconomic growth in 2018.

Key Emerging Outbound Travel Markets 2017

Key Emerging Outbound Travel Markets 2017

October 2017

Emerging markets are taking over outbound travel. Economic growth is increasing living standards across the world and outbound travel is growing along. International Travel Expenditure is now shifting from a handful of countries who have historically made up most of the outbound travel to emerging markets.

The State of Conferences and Events 2017

The State of Conferences and Events 2017

August 2017

The meetings and events sector is evolving at a rapid pace. Pioneering events like South by Southwest and C2 are raising event attendees' expectations, putting pressure on organizers to design more engaging experiences at events of all shapes and sizes. Meanwhile, new types of event technology like artificial intelligence and personalization tools offer new opportunities (and challenges) for meeting planners. This report investigates the state of today's conference and event sector, and examines how organizers should look to evolve their own event strategies in response in the years ahead.

Data Sheet: U.S. Future of Work and Travel Survey, Topline Results 2016

Data Sheet: U.S. Future of Work and Travel Survey, Topline Results 2016

December 2016

The Future of Work Data Sheet sheds a light into the world of business travel. Diving into the experiences the modern day business traveler reveals their habits on-the-go including connectivity, loyalty, lifestyle, and individual preferences.

The Rise of Messaging Technology in Travel Booking: Pt. 2

The Rise of Messaging Technology in Travel Booking: Pt. 2

April 2016

Travel booking is transforming the mobile-first ecosystem. Messaging technology is replacing face-to-face and voice-to-voice commerce with a screen-to-screen conduit that stands to drive returns and open interactions to new levels of customer context and continuity that the travel industry has seldom, if ever, experienced before.

The Future of Hotel Loyalty 2016

The Future of Hotel Loyalty 2016

January 2016

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever. What strategies are hotel brands using to adapt and thrive in this changing loyalty landscape?

The State of Mobile Booking 2016

The State of Mobile Booking 2016

November 2015

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.

How the On-Demand Economy Is Reshaping the Travel Experience

How the On-Demand Economy Is Reshaping the Travel Experience

August 2015

The on-demand economy is on the rise, but what does on-demand mean, exactly? In this report, a look at the nature of a technology-driven sea change in consumer behavior and the business models emerging to meet it in the travel industry.

How Tech Is Changing the Way Millennials Do Business Travel

How Tech Is Changing the Way Millennials Do Business Travel

June 2015

Building products around and marketing to the next generation of business travelers will not be an easy task. Social, fickle, design-centric and narcissistic, Millennials demand the highest of product standards while resisting traditional marketing methods. In this report, we’ll look at some of the success stories and trends facing the industry as the next generation of travelers comes of age.

Health and Wellness in the Travel Industry

Health and Wellness in the Travel Industry

March 2015

Staying fit and eating well on the road is important to a growing number of travelers, causing airports, hotels and spas to create better options for those seeking to integrate healthy habits into their journeys.

The State of Mobile Booking 2015

The State of Mobile Booking 2015

November 2014

How do top executives and mobile gurus in travel view the dramatic shift toward mobile that’s under way and what does it mean for lookers, bookers and the bottom line? This Skift Trends Report traces some of the seminal shifts of 2014, from the dramatic rise in mobile bookings to same-day hotel-booking trends and marketing trends that impact mobile development.