All Reports
The Impact of COVID-19 on the Hotel Industry
April 2020
There is no doubt that these are some of the toughest times for the hotel industry. Hit hard by the COVID-19 pandemic, the industry is on its knees. Recovery will come, but when and in what shape is wholly uncertain. Understanding the current situation, and what a recovery might look like, will help the industry to prepare for when that day comes.
U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact
March 2020
We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.
Venture Investment Trends In Travel 2020
March 2020
We are headed into a winter for travel startups. But travel won't be gone forever. And history teaches us that startups are often the first to pinpoint our industry’s new direction as we exit a crisis.
Emerging Tech in Travel 2020
March 2020
There are so many technologies that can and will impact the travel industry, but it is hard to poke through all the hype and see what will fundamentally change the future of travel. Here are four technology buckets with the largest potential.
Millennial Parents: The New Generation of Family Travel
February 2020
Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.
A Deep Dive Into Google’s Impact on Travel 2020
February 2020
No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google
U.S. Travel Arrangement and Reservation Services Sector: Skift Research Estimates 2020
February 2020
Travel agents still exist; tour operators are the last sector to be moved to digital; online travel platforms are scrambling to keep the growth rate high. We are expecting to see more changes shaping up the travel arrangement and reservation services sector in the next few years.
The Hotel Property Management Systems Landscape 2020
January 2020
Legacy PMS vendors have for too long reaped the rewards without truly pushing the boundaries of what they could offer hoteliers. Now technology has passed them by, and they are playing catch-up. Cloud computing, open APIs, marketplaces, and middleware layers are shaking up this stale corner of hotel tech, and it’s crazy exciting.
Skift Research Virtual Roundtable: Ad Tech’s Role in Travel
January 2020
Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.
A Deep Dive into OYO 2019: an Update
January 2020
Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.
The State of Middle East Outbound Travel 2019
December 2019
Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.
Skift Global Travel Economy Outlook 2020
December 2019
We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.