All Reports
A Deep Dive Into Trip.com Group 2020
October 2020
China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.
U.S. Travel Tracker September 2020: Onset of Fall Travel
October 2020
Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.
A Deep Dive into Tripadvisor 2020
September 2020
Tripadvisor had been working on a turn-around even before COVID-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.
Contactless Tech in Hospitality 2020
September 2020
All the contactless tech that is receiving so much buzz in the hotel industry today pre-dates the current crisis. So it might not be revolutionary tech, but the impact on guest experience and engagement will certainly outlast the pandemic.
U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong
September 2020
Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.
U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge
August 2020
Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.
U.S. Travel Tracker June 2020: Temporary Uptick
July 2020
With 33% of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.
U.S. Travel Tracker May 2020: Early Signs of Recovery
June 2020
The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.
U.S. Travel Tracker April 2020: Emerging Consumer Segments
May 2020
When and how consumers will travel again might have a lot to do with how their lives' are impacted by COVID-19. Our April travel tracker analysis delves into the details.
Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19
May 2020
History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.
Travel Marketing During COVID-19
May 2020
Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.
The Hotel Industry and COVID-19: Lessons From 9/11 and SARS
April 2020
With no way of knowing how long this crisis will last or what recovery will look like, we look back at two past crises to see how the industry reacted then, and what lessons can be learned. Many, as it turns out.