All Reports

The U.S. Hotel Ownership Landscape in 2021

The U.S. Hotel Ownership Landscape in 2021

July 2021

With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success. Ironically for many hoteliers that survived the pandemic, it might be the recovery that does them in.

Sustainability in Travel 2021: Environmental Impact of Hotel and Airline Loyalty Programs

Sustainability in Travel 2021: Environmental Impact of Hotel and Airline Loyalty Programs

July 2021

Travel loyalty programs really are frequency programs. As frequency is directly linked to emissions in travel, how can travel companies find environmentally friendly ways to reward its most valuable customers?

Sustainability in Travel 2021: Quantifying Tourism Emissions for Destinations

Sustainability in Travel 2021: Quantifying Tourism Emissions for Destinations

June 2021

Tourism is often assumed to be a ‘low Impact and non-consumptive development option,’ primarily because to date greenhouse gas emissions from tourism at a destination level are largely unaccounted for. Destinations have started taking sustainability seriously with growing media pressure and traveler awareness, but have a long way to go to make significant reductions in emissions long-term.

Digital Advertising in Travel 2021

Digital Advertising in Travel 2021

June 2021

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

U.S. Travel Tracker: May 2021 Highlights

U.S. Travel Tracker: May 2021 Highlights

June 2021

In May, 42.% of Americans traveled, 2 percentage points higher than February 2020, before the pandemic hit. The U.S. summer vacation was off to a very promising start.

U.S. Digital Nomad Market Analysis 2021

U.S. Digital Nomad Market Analysis 2021

June 2021

Digital nomadism is breaking out into the mainstream after years of being available only to a few career paths. This trend is poised to generate hundreds of millions of dollars for the travel industry, in some cases transforming rent into hospitality stays and other travel spend.

Impact of COVID-19 on the Short-Term Rental Market

Impact of COVID-19 on the Short-Term Rental Market

May 2021

Short-term or vacation rentals are being touted as the winners of the pandemic, and in many ways the sector is taking big steps to becoming mainstream. But losers are emerging, too, and the impact of the pandemic will reverberate for years to come.

Hotel Direct Booking Outlook in 2021

Hotel Direct Booking Outlook in 2021

May 2021

Despite years of pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.

Sustainability in Travel 2021: Environmental Performance of the Six Largest Airlines

Sustainability in Travel 2021: Environmental Performance of the Six Largest Airlines

April 2021

Pressure is growing on airlines to reduce their carbon emissions. But how to do that when you burn through gallons of jet fuel? Our analysis found that airlines have made good progress in becoming more fuel efficient, but have a long way to go to make significant reductions in emissions long-term.

U.S. Travel Tracker: March 2021 Highlights

U.S. Travel Tracker: March 2021 Highlights

April 2021

The U.S. travel rate jumped to 35.3% in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.

Pandemic Travel: 2020 U.S. Traveler Deep Dive

Pandemic Travel: 2020 U.S. Traveler Deep Dive

March 2021

Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of 10,000 Americans.

Sustainability in Travel 2021: Emissions Benchmark of Six Global Hotel Companies

Sustainability in Travel 2021: Emissions Benchmark of Six Global Hotel Companies

March 2021

Carbon reduction is gaining importance for stakeholder groups, and reporting is getting better amongst the largest hotel companies. Our analysis finds that Accor is the current leader in emissions reduction, but all companies have areas to improve.