All Reports
Contactless Tech in Hospitality 2020
September 2020
All the contactless tech that is receiving so much buzz in the hotel industry today pre-dates the current crisis. So it might not be revolutionary tech, but the impact on guest experience and engagement will certainly outlast the pandemic.
U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong
September 2020
Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.
U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge
August 2020
Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.
U.S. Travel Tracker June 2020: Temporary Uptick
July 2020
With 33% of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.
U.S. Travel Tracker May 2020: Early Signs of Recovery
June 2020
The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.
U.S. Travel Tracker April 2020: Emerging Consumer Segments
May 2020
When and how consumers will travel again might have a lot to do with how their lives' are impacted by COVID-19. Our April travel tracker analysis delves into the details.
Travel Winners and Losers During the 2008 Financial Crisis: Lessons for COVID-19
May 2020
History doesn’t repeat but it often rhymes. While COVID-19 has different root causes than the financial crisis of 2008 there are still lessons to be learned from the last crisis that apply to the travel industry today.
Travel Marketing During COVID-19
May 2020
Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.
The Hotel Industry and COVID-19: Lessons From 9/11 and SARS
April 2020
With no way of knowing how long this crisis will last or what recovery will look like, we look back at two past crises to see how the industry reacted then, and what lessons can be learned. Many, as it turns out.
U.S. Travel Tracker March 2020: Travel Sentiment Amid Lockdown
April 2020
With travel restrictions in place, the U.S. travel rate in March dropped to 25% from 41% in February. What’s changed is also people’s outlook of travel on the other side of the pandemic.
The Impact of COVID-19 on the Online Travel Industry
April 2020
The online travel industry is marginally better positioned to deal with this current outbreak than many of their suppliers in the hotel and airline industry. But the damage is only getting worse. It will still be severe and long-lasting.
The Impact of COVID-19 on the Hotel Industry
April 2020
There is no doubt that these are some of the toughest times for the hotel industry. Hit hard by the COVID-19 pandemic, the industry is on its knees. Recovery will come, but when and in what shape is wholly uncertain. Understanding the current situation, and what a recovery might look like, will help the industry to prepare for when that day comes.