All Reports
Millennial Parents: The New Generation of Family Travel
February 2020
Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.
A Deep Dive Into Google’s Impact on Travel 2020
February 2020
No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google
U.S. Travel Arrangement and Reservation Services Sector: Skift Research Estimates 2020
February 2020
Travel agents still exist; tour operators are the last sector to be moved to digital; online travel platforms are scrambling to keep the growth rate high. We are expecting to see more changes shaping up the travel arrangement and reservation services sector in the next few years.
The Hotel Property Management Systems Landscape 2020
January 2020
Legacy PMS vendors have for too long reaped the rewards without truly pushing the boundaries of what they could offer hoteliers. Now technology has passed them by, and they are playing catch-up. Cloud computing, open APIs, marketplaces, and middleware layers are shaking up this stale corner of hotel tech, and it’s crazy exciting.
Skift Research Virtual Roundtable: Ad Tech’s Role in Travel
January 2020
Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.
A Deep Dive into OYO 2019: an Update
January 2020
Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.
The State of Middle East Outbound Travel 2019
December 2019
Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.
Skift Global Travel Economy Outlook 2020
December 2019
We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.
Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders
October 2019
Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.
A Deep Dive into OYO 2019: The World’s Fastest Growing Hotel Chain
October 2019
Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.
UK Traveler Profile and Key Statistics: The Brexit Effect
October 2019
The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.
European Union Accommodation Sector: Skift Research Estimates 2019
September 2019
The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.