All Reports
Skift Research Virtual Roundtable: Ad Tech’s Role in Travel
January 2020
Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.
A Deep Dive into OYO 2019: an Update
January 2020
Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.
The State of Middle East Outbound Travel 2019
December 2019
Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.
Skift Global Travel Economy Outlook 2020
December 2019
We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.
Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders
October 2019
Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.
A Deep Dive into OYO 2019: The World’s Fastest Growing Hotel Chain
October 2019
Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.
UK Traveler Profile and Key Statistics: The Brexit Effect
October 2019
The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.
European Union Accommodation Sector: Skift Research Estimates 2019
September 2019
The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.
Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report
August 2019
Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.
The Short-Term Rental Ecosystem and Vendor Deep Dive 2019
August 2019
The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.
U.S. Traveler Profile and Key Statistics
July 2019
The U.S. is one of the most diverse countries in the world and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.
Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies
June 2019
As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.