All Reports

Skift Global Travel Economy Outlook 2020

Skift Global Travel Economy Outlook 2020

December 2019

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

October 2019

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

A Deep Dive into OYO 2019: The World’s Fastest Growing Hotel Chain

A Deep Dive into OYO 2019: The World’s Fastest Growing Hotel Chain

October 2019

Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.

UK Traveler Profile and Key Statistics: The Brexit Effect

UK Traveler Profile and Key Statistics: The Brexit Effect

October 2019

The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.

European Union Accommodation Sector: Skift Research Estimates 2019

European Union Accommodation Sector: Skift Research Estimates 2019

September 2019

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

August 2019

Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

August 2019

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

U.S. Traveler Profile and Key Statistics

U.S. Traveler Profile and Key Statistics

July 2019

The U.S. is one of the most diverse countries in the world and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

June 2019

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

An Expanded View of Hotel Loyalty Tech 2019

An Expanded View of Hotel Loyalty Tech 2019

June 2019

Let’s place loyalty programs into a larger realm of technology which can improve and increase guest engagement and personalization, with all these tools working in parallel to achieve a truly loyal guest.

Global Travel Economics 2019-2029

Global Travel Economics 2019-2029

June 2019

As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?

U.S. Accommodation Sector: Skift Research Estimates 2019

U.S. Accommodation Sector: Skift Research Estimates 2019

May 2019

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.