All Reports

Skift Research Virtual Roundtable: Ad Tech’s Role in Travel

Skift Research Virtual Roundtable: Ad Tech’s Role in Travel

January 2020

Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.

A Deep Dive into OYO 2019: an Update

A Deep Dive into OYO 2019: an Update

January 2020

Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.

The State of Middle East Outbound Travel 2019

The State of Middle East Outbound Travel 2019

December 2019

Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.

Skift Global Travel Economy Outlook 2020

Skift Global Travel Economy Outlook 2020

December 2019

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

October 2019

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

A Deep Dive into OYO 2019: The World’s Fastest Growing Hotel Chain

A Deep Dive into OYO 2019: The World’s Fastest Growing Hotel Chain

October 2019

Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.

UK Traveler Profile and Key Statistics: The Brexit Effect

UK Traveler Profile and Key Statistics: The Brexit Effect

October 2019

The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.

European Union Accommodation Sector: Skift Research Estimates 2019

European Union Accommodation Sector: Skift Research Estimates 2019

September 2019

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

August 2019

Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

August 2019

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

U.S. Traveler Profile and Key Statistics

U.S. Traveler Profile and Key Statistics

July 2019

The U.S. is one of the most diverse countries in the world and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

June 2019

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.