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All Reports

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

August 2019

Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

August 2019

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

U.S. Traveler Profile and Key Statistics

U.S. Traveler Profile and Key Statistics

July 2019

The U.S. is one of the most diverse countries in the world and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

June 2019

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

An Expanded View of Hotel Loyalty Tech 2019

An Expanded View of Hotel Loyalty Tech 2019

June 2019

Let’s place loyalty programs into a larger realm of technology which can improve and increase guest engagement and personalization, with all these tools working in parallel to achieve a truly loyal guest.

Global Travel Economics 2019-2029

Global Travel Economics 2019-2029

June 2019

As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?

U.S. Accommodation Sector: Skift Research Estimates 2019

U.S. Accommodation Sector: Skift Research Estimates 2019

May 2019

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

April 2019

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

The Hotel Revenue Management Landscape 2019

The Hotel Revenue Management Landscape 2019

April 2019

Revenue management is unquestionably becoming more important for hotels in an ever-more competitive market. Revenue Management Systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.

Natural Language Processing: Media Sentiment as an Indicator of Overtourism

Natural Language Processing: Media Sentiment as an Indicator of Overtourism

April 2019

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

March 2019

While other hotel brand companies are focused on merger integrations and becoming asset-light, InterContinental Hotels (IHG) is emerging as a leader in hospitality tech innovation and developing itself into a nimbler, more diversified company. The company's key areas of focus are making it a smarter, better hotel company that is well-positioned no matter what the future looks like.

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

March 2019

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.