Latest Research

Online Travel

A Deep Dive into Google Travel Part II: U.S. vs Europe in 20 Charts

The underlying hotel supply in Europe is much less branded than it is in the U.S., meaning a greater reliance on OTAs for bookings. In turn there is a more fragmented online distribution market in Europe, with Google’s introduction of an organic auction providing further opportunity for smaller OTAs and new entrants to gain market share.

November 2023
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Consumer Habits

U.S. Travel Tracker: Q3 2023 Highlights

Against a backdrop of economic uncertainty, U.S. travel achieves record levels, with changing travel patterns highlighted by a decline in business trips.

October 2023
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Online Travel

A Deep Dive into Google Travel Part I: U.S. Hotel Distribution

In this web scraping exercise of Google Hotels, we consider one of the most interesting questions in the travel industry currently: what role does Google play in the shifting sands of hotel distribution? Google, not one to stay static, is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel market and a dis-intermediation of the legacy OTAs in favour of direct bookings.

October 2023
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Airlines

U.S. Heavyweights in 20 Charts: Delta vs United vs American

When comparing Delta, United, and American Airlines, which operate in similar markets with comparable business models and market shares, are there any particular metrics that highlight an edge one airline has over the others? Interestingly, there are.

October 2023
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Technology

Hotel Tech Benchmark: Payment Solutions 2023

The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction.

October 2023
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Consumer Habits

The Luxury Traveler: Survey Findings

Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.

September 2023
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Airlines

Business Class Recovery: State of Airline Premium Cabin Capacity

Even with reduced capacities, revenues from airline business cabins have surpassed 2019 levels. Its no wonder that airlines executives are hoping for improved corporate travel budgets in 2023, as business cabin yields have continued to improve.

September 2023
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Online Travel

Short-Term Rental OTAs: Airbnb vs Vrbo in 20 Charts

We attempt to tell you everything you'd want to know about the Airbnb - Vrbo rivalry in 20 charts... Sadly we failed, and give you 23 charts instead. As a bonus we sprinkle in some Booking.com analysis too, data permitting.

September 2023
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Hospitality

Battle of the Midscales: Wyndham vs Choice in 20 Charts

Wyndham and Choice are known for their predominantly franchise-based portfolios in the U.S. midscale and economy sectors. As other major brands explore expansion opportunities into midscale and economy hotels, we offer an analysis of the current market leaders, Wyndham and Choice, through a comparison presented in 20 key charts.

August 2023
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Consumer Habits

India on the Move: A Traveler Survey

India's distinction as the world's most populous nation resonates with a growing desire among its people to travel more.

August 2023
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Airlines

Developments in the Middle Eastern Aviation Industry 2023

Never before have we seen such a broad vision for the advancement of air travel and tourism in any region and with such financial support for it. Over the course of the next few years, we will be closely following the developments in the Middle East with keen interest!

August 2023
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Online Travel

The Last Outpost of Travel: A Deep Dive into Tours, Activities and Experiences 2023

The tours, activities & experiences market is a lucrative and underexplored opportunity in the travel industry. Its high fragmentation, influx of small suppliers, and rapid shift from offline to online makes it a goldmine for online intermediaries to gain market share from traditional offline players.

August 2023
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