All Reports

Page 2

U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact

U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact

March 2020

We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.

Venture Investment Trends In Travel 2020

Venture Investment Trends In Travel 2020

March 2020

We are headed into a winter for travel startups. But travel won't be gone forever. And history teaches us that startups are often the first to pinpoint our industry’s new direction as we exit a crisis.

Emerging Tech in Travel 2020

Emerging Tech in Travel 2020

March 2020

There are so many technologies that can and will impact the travel industry, but it is hard to poke through all the hype and see what will fundamentally change the future of travel. Here are four technology buckets with the largest potential.

Millennial Parents: The New Generation of Family Travel

Millennial Parents: The New Generation of Family Travel

February 2020

Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.

A Deep Dive Into Google’s Impact on Travel 2020

A Deep Dive Into Google’s Impact on Travel 2020

February 2020

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google

U.S. Travel Arrangement and Reservation Services Sector: Skift Research Estimates 2020

U.S. Travel Arrangement and Reservation Services Sector: Skift Research Estimates 2020

February 2020

Travel agents still exist; tour operators are the last sector to be moved to digital; online travel platforms are scrambling to keep the growth rate high. We are expecting to see more changes shaping up the travel arrangement and reservation services sector in the next few years.

The Hotel Property Management Systems Landscape 2020

The Hotel Property Management Systems Landscape 2020

January 2020

Legacy PMS vendors have for too long reaped the rewards without truly pushing the boundaries of what they could offer hoteliers. Now technology has passed them by, and they are playing catch-up. Cloud computing, open APIs, marketplaces, and middleware layers are shaking up this stale corner of hotel tech, and it’s crazy exciting.

Skift Research Virtual Roundtable: Ad Tech’s Role in Travel

Skift Research Virtual Roundtable: Ad Tech’s Role in Travel

January 2020

Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.

A Deep Dive into OYO 2019: an Update

A Deep Dive into OYO 2019: an Update

January 2020

Recent filings give us a better understanding of Oyo’s profitability, valuation, and the performance of its all-important China business.

The State of Middle East Outbound Travel 2019

The State of Middle East Outbound Travel 2019

December 2019

Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.

Skift Global Travel Economy Outlook 2020

Skift Global Travel Economy Outlook 2020

December 2019

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

October 2019

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.