U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong

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by Haixia Wang + Skift Team - Sep 2020

Skift Research Take

Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.

Report Overview

Another peak of coronavirus cases seemed to be behind us when we entered August in the U.S. Many universities opened for classes and sent a wave of parents delivering children to campuses. August seemed to be poised to be a minor travel boost from July. Yet the number didn’t change much.

According to our August U.S. travel tracker survey, 36% of Americans traveled in August, barely one percentage point increase from July. This is despite the fact that consumers were less fearful of the virus, with 50% of surveyed consumers saying they were very concerned about the coronavirus, dropping from 57% in July.

In this report, we highlight new trends in travel incidences, consumer sentiments and future travel intents distilled from our August Travel Tracker survey.

What You'll Learn From This Report

  • Travel incidences Jan – Aug 2020
  • August travel highlights
  • COVID-19 impacted travel Feb – Aug 2020
  • Changing consumer sentiments on the economic outlook Feb – Sep 2020
  • Changing consumer intent on future travel Apr – Sep 2020

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