Report Types

Skift's Research team delivers its insights in different ways, depending on what they think is the best way to share their findings with subscribers. Instead of a one-size-fits-all package, Skift Research produces everything from targeted insights for one key sector to broad industry overviews. You can browse reports by type, below. Reminder: Subscribers have access to everything.

B2B Insights

Proprietary B2B surveys, focus groups, and interviews with travel professionals across various functions and sectors

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Consumer Insights

Consumer trends and changes, including proprietary consumer surveys, country-specific and topic-specific deep-dives and best practices

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Industry Landscapes

Key trends in the overall travel market that apply to all sectors, including macro-level economic and population analysis and travel-related growth trends and indicators

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Market Estimates and Forecasts

Proprietary estimates and forecasts on total travel market and individual sectors; market size and share of top companies within each sector; traveler size and profile by country

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Sector Deep Dives

State of the market of core travel sectors; Sector-specific deep-dives in topics that impact customers and businesses; competitive intelligence analysis of companies

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Skift Health Score

The Skift Health Score is a proprietary metric that assesses the strengths of public travel companies across hospitality, airline, cruise, and online travel and distribution sectors.

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