Latest Research

Consumer Habits

A Deep Dive Into Luxury Hotels

Luxury travel is evolving to encompass multiple experiential aspects of travel. In order to best capitalize on high demand and supply gaps, luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative emerging experiential trends.
Online Travel

Company Profiles: MakeMyTrip

In 2024, MakeMyTrip saw double-digit revenue growth, rapid profit margin expansion, and share price growth outperforming all other major OTAs. This 40-chart factbook delves into MakeMyTrip's financials to better understand its growth trajectory in a burgeoning Indian travel market.
Airlines

Skift Research Global Travel Outlook 2025

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change.
Skift Travel Health Index

Skift Travel Health Index: November 2024 Highlights

2024 has been a pivotal year for the global travel industry, with strong growth and evolving trends. The Travel Health Index indicates a 9% year-on-year increase in global travel performance as of November 2024.
Airlines

Sustainable Aviation Fuel: Fact From Fiction

The push for sustainable aviation fuel (SAF) adoption is an unparalleled challenge for the aviation industry. While some interventions can help to overcome these hurdles, many uncertainties remain. The industry and regulators must be realistic and not rely on SAF as a panacea for decarbonization.
Skift Travel Health Index

Skift Travel Health Index: October 2024 Highlights

The global Travel Health Index was 110 in October 2024, indicating 10% growth above 2023. The transportation sectors showed significant growth, with car rentals and aviation growing 27% and 19%, respectively.
Distribution

Hotel Distribution Outlook 2024

By 2030, direct digital bookings will dominate hotel distribution, generating over $400 billion of hotel gross bookings — overtaking the online travel agencies which are expected to bring in a smaller $333 billion of hotel bookings.
Consumer Habits

How Authentic Experiences Shape the New Tourism Economy

The tours and experiences space is rapidly evolving in an altered post-COVID-19 market, driven by desires for authenticity, immersion, and “experiencing like a local”. Not only is this a major opportunity for tour operators and travel agents, but experiences also drive extension of trips, presenting opportunities for the accommodation and other travel sub-sectors as well.
Consumer Habits

The Wellness Travel Boom in 2024 and Beyond: What You Need to Know

Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, sustainable practices, and innovative wellness offerings, businesses across the travel value chain, from hotels to investors, can capitalize on this lucrative opportunity.
Skift Travel Health Index

Skift Travel Health Index: September 2024 Highlights

The global travel industry continues to demonstrate growth in 2024, with the global index at 107 in September 2024 against a baseline of 100 in 2023. Solo travel has emerged as a prominent trend, particularly during shoulder seasons.