Report Types

Skift's Research team delivers its insights in different ways, depending on what they think is the best way to share their findings with subscribers. Instead of a one-size-fits-all package, Skift Research produces everything from targeted insights for one key sector to broad industry overviews. You can browse reports by type, below. Reminder: Subscribers have access to everything.

Sector Deep Dives

State of the market of core travel sectors; Sector-specific deep-dives in topics that impact customers and businesses; competitive intelligence analysis of companies

Online Travel

A Deep Dive into Google Travel Part II: U.S. vs Europe in 20 Charts

The underlying hotel supply in Europe is much less branded than it is in the U.S., meaning a greater reliance on OTAs for bookings. In turn there is a more fragmented online distribution market in Europe, with Google’s introduction of an organic auction providing further opportunity for smaller OTAs and new entrants to gain market share.

A Deep Dive into Google Travel Part II: U.S. vs Europe in 20 Charts

Online Travel

A Deep Dive into Google Travel Part I: U.S. Hotel Distribution

In this web scraping exercise of Google Hotels, we consider one of the most interesting questions in the travel industry currently: what role does Google play in the shifting sands of hotel distribution? Google, not one to stay static, is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel market and a dis-intermediation of the legacy OTAs in favour of direct bookings.

A Deep Dive into Google Travel Part I: U.S. Hotel Distribution

Airlines

U.S. Heavyweights in 20 Charts: Delta vs United vs American

When comparing Delta, United, and American Airlines, which operate in similar markets with comparable business models and market shares, are there any particular metrics that highlight an edge one airline has over the others? Interestingly, there are.

U.S. Heavyweights in 20 Charts: Delta vs United vs American
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Skift Health Score

The Skift Health Score is a proprietary metric that assesses the strengths of public travel companies across hospitality, airline, cruise, and online travel and distribution sectors.

Skift Travel Company Tracker: July 2021

Skift Travel Company Tracker: July 2021

Skift Travel Company Tracker: April 2021

Skift Travel Company Tracker: April 2021
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