Sustainability in Travel 2021: Environmental Performance of the Six Largest Airlines
April 2021
Pressure is growing on airlines to reduce their carbon emissions. But how to do that when you burn through gallons of jet fuel? Our analysis found that airlines have made good progress in becoming more fuel efficient, but have a long way to go to make significant reductions in emissions long-term.
Sustainability in Travel 2021: Emissions Benchmark of Six Global Hotel Companies
March 2021
Carbon reduction is gaining importance for stakeholder groups, and reporting is getting better amongst the largest hotel companies. Our analysis finds that Accor is the current leader in emissions reduction, but all companies have areas to improve.
Airbnb and the Short-Term Rental Market 2020
December 2020
It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.
Hotel Distribution 2020 Part II: The Tech Landscape
November 2020
Hotel tech tends to be characterized by piecemeal solutions by a myriad of tech vendors, all offering a few pieces of the puzzle. Hotel distribution tech is no different. Hoteliers end up working with many tech vendors to understand demand, set the right rates, and get their rooms on the right channels. Here we provide some clarity on key issues and the vendor landscape.
Hotel Distribution 2020 Part I: The Channel Mix
November 2020
The hotel distribution landscape is complex, with hotel rooms being sold and promoted through many different channels. COVID-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely that this disruption will be sustained long term. That's not to say that disruption isn't coming, though.
A Deep Dive Into Trip.com Group 2020
October 2020
China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.
A Deep Dive into Tripadvisor 2020
September 2020
Tripadvisor had been working on a turn-around even before COVID-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.
Contactless Tech in Hospitality 2020
September 2020
All the contactless tech that is receiving so much buzz in the hotel industry today pre-dates the current crisis. So it might not be revolutionary tech, but the impact on guest experience and engagement will certainly outlast the pandemic.
The Hotel Industry and COVID-19: Lessons From 9/11 and SARS
April 2020
With no way of knowing how long this crisis will last or what recovery will look like, we look back at two past crises to see how the industry reacted then, and what lessons can be learned. Many, as it turns out.
The Impact of COVID-19 on the Online Travel Industry
April 2020
The online travel industry is marginally better positioned to deal with this current outbreak than many of their suppliers in the hotel and airline industry. But the damage is only getting worse. It will still be severe and long-lasting.
The Impact of COVID-19 on the Hotel Industry
April 2020
There is no doubt that these are some of the toughest times for the hotel industry. Hit hard by the COVID-19 pandemic, the industry is on its knees. Recovery will come, but when and in what shape is wholly uncertain. Understanding the current situation, and what a recovery might look like, will help the industry to prepare for when that day comes.
Emerging Tech in Travel 2020
March 2020
There are so many technologies that can and will impact the travel industry, but it is hard to poke through all the hype and see what will fundamentally change the future of travel. Here are four technology buckets with the largest potential.