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Digital Advertising Trends in Travel 2018

Digital Advertising Trends in Travel 2018

October 2018

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway

A Deep Dive Into Airbnb 2018: Tackling Roadblocks on the Runway

October 2018

Airbnb continues to revolutionize the accommodation bookings industry while disrupting other sectors like tours and activities, restaurant reservations, and more. As the company heads towards a potential IPO, we tackle some of the key hurdles in its way including increasing regulation, impacts to housing markets, and its evolving role in both hospitality and distribution.

The State of Online Travel Agencies 2018 Part III: India and Latin America

The State of Online Travel Agencies 2018 Part III: India and Latin America

September 2018

Emerging markets will shape the future of the travel industry but each region requires a unique strategy. MakeMyTrip and Despegar, online travel leaders in India and Latin America, provide unique insights into how to succeed their respective home markets.

A Deep Dive Into Marriott 2018: Assessing the Power of an Integrated Company

A Deep Dive Into Marriott 2018: Assessing the Power of an Integrated Company

August 2018

Two years have passed since Marriott’s acquisition of Starwood, but the integration efforts continue on. The success of the Sheraton brand turnaround and the merging of the loyalty programs is critically important and could mean millions of incremental fee revenue for the combined company.

The State of Online Travel Agencies 2018 Part II: Supply

The State of Online Travel Agencies 2018 Part II: Supply

August 2018

Many online travel agencies are no longer specialists in one product, instead aiming to become one-stop shops. The platform that a booking site can offer is a key part of its competitive moat and the contours of supply at Booking Holding and Expedia vary widely from each other.

The State of Online Travel Media 2018

The State of Online Travel Media 2018

July 2018

The majority of first travel searches worldwide have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Today, travelers have an overwhelming number of options, and publishers are challenged to differentiate themselves.

The State of the Hotel Tech Stack 2018

The State of the Hotel Tech Stack 2018

June 2018

In today’s environment, hoteliers can no longer sit idly by, complacent with the tech systems and hardware that they have been using for decades. Those that focus on tech in terms of the overall customer journey will not only delight guests, but also outpace competitors in sales and ROI.

The State of Online Travel Agencies 2018 Part I: Advertising

The State of Online Travel Agencies 2018 Part I: Advertising

June 2018

Online travel agencies remain essential to the travel industry as consolidators of and clearinghouses for advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

Destination Marketing Trends 2018

Destination Marketing Trends 2018

June 2018

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

Amazon: Lessons, Threats and Opportunities for Travel

Amazon: Lessons, Threats and Opportunities for Travel

May 2018

Amazon likely has a role to play in the future of travel distribution, marketing, or devices — if not all three. Travel leaders need to prepare today, or risk being caught flat-footed tomorrow.

Hospitality Loyalty Programs 2018: A Challenging Road for Customer Loyalty

Hospitality Loyalty Programs 2018: A Challenging Road for Customer Loyalty

April 2018

For all the growth and enhancements we have seen in hotel loyalty programs over the past few years, differing opinions among consumers and hotel owners with regards to the overall value and success of programs remain. Clearly, the road to fostering real consumer loyalty will be a challenging one. Hotel companies should ultimately focus on driving satisfaction and providing the best service so consumers choose their brand over others and recommend it to friends and family.

Decoding the Modern Vacation Rental Technology Landscape

Decoding the Modern Vacation Rental Technology Landscape

March 2018

At the end of the day, it’s all about hospitality, but the vacation rental industry faces unique challenges in delivering on that promise. Technology will be key to providing an elevated guest experience across this fragmented market.