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Sector Deep Dives

State of the market of core travel sectors; Sector-specific deep-dives in topics that impact customers and businesses; competitive intelligence analysis of companies

Instagram Strategies for Travel Brands

Travelers are looking to their social networks for inspiration and recommendations, before, during and after their vacations. User generated content is native to Instagram. Consequently, it is becoming the most effective marketing platforms in the evaluation stage—one step away from the purchase decision.

September 2014
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The Future of the Aircraft Cabin: Tracking Trends & Debunking Myths

Leading visionaries of aviation industry cabin design share their views on class structure, the challenges and complications of designing for the needs of a variety of travelers, as well as insights into the misconceptions of what is happening behind the scenes of the aircraft interiors design industry.

August 2014
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Social Media Customer Service in the Travel Industry

With a the growing amount of technology platforms to reach brands, social media has become an important space for customer service. In order to keep up with the popularity of these platforms and increasing amount of social interactions, brands are adapting by structuring their teams and departments to deal with volumes of inquiries in a personalized way.

July 2014
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The Rapid Ascent of In-Flight Entertainment


In-flight entertainment is a hotly contested sector of the cabin interiors and inflight services sectors. Over the past twenty years it has evolved into from a one-size-fits-all entertainment platform to a highly customized and personalized multimedia entertainment experience, and it’s only just getting started. The evolution of the theatre in the skies is a trend to watch closely in years to come.

May 2014
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The Future of Meetings in Hospitality

The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value. Pop culture events like TED and SXSW are also changing the perspective of what’s possible at conferences, but are meeting planners and hospitality executives jumping on these trends fast enough?

March 2014
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The Rise of Location Data in Travel

Location data represents an entirely new layer of digital information that travel marketers can utilize to understand potential customers and engage travelers with compelling stories about destinations. The opportunity to use location data is particularly compelling for tourism organizations, which have traditionally served as an intermediary between travelers and local businesses.

March 2014
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Online Video Strategies in the Travel Industry

Online video is rapidly eclipsing television as the most effective channel for travel marketing, especially for brands targeting younger demographics. What can marketers learn from the successes of travel industry leaders?

February 2014
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Travel Metasearch: What’s Coming Next

Metasearch is the biggest battleground in the online travel agency versus travel brands fight for consumer eyeballs and loyalties, and a tool for hotels to compete against other brands at the property level. What’s in store during its next phase?

January 2014
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The Rise of Destination Marketing Through Movies and TV

Entertainment inspires people to travel. The destinations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing.

November 2013
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The Rise of Mobile Booking in Travel

Mobile commerce is growing in importance for the travel industry, but poor design and mobile user interface sometimes means that travel planning and inspiration that starts on mobile often results in booking through a more traditional channel. How can travel brands book more sales from this fast-growing medium?

November 2013
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The Rise of Local in Hospitality

Hotels are attracting the next generation traveler by engaging with their local communities to provide more authentic and immersive travel experiences.

October 2013
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Airports as Destinations: The Rise of User Experience

The line between airports and the destinations they serve has blurred. Once regarded as purely utilitarian infrastructure, airports are now becoming more integrated with their surroundings and hosting new experiences for passengers and non-passengers alike.

September 2013
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