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Sector Deep Dives

State of the market of core travel sectors; Sector-specific deep-dives in topics that impact customers and businesses; competitive intelligence analysis of companies

The Changing Business of Selling Luxury Travel

Driven by shifting consumer profiles and a demand for personalized discovery, luxury travel is evolving beyond its traditional parameters. Luxe travel brands are meeting these needs by developing more nuanced options for immersive destination experiences so consumers can customize their entire travel journey.

September 2015
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Social Media Customer Service Strategies for Travel Brands 2015

Social media plays an increasingly central role in the customer service efforts of hospitality brands, requiring a hotels and airlines to respond more quickly, personally and publicly to customer issues. Successful brands have embraced social care, not just to solve problems, but to elevate the travel experience.

September 2015
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Search Marketing Strategies for Travel Brands

For the travel industry, online search is in the middle of significant transformations. From the mobile-first milieu to the evolving concepts of search and commerce, attribution and product-level innovation, avenues to reach travelers via search marketing are moving toward a future that brands can’t afford to bypass or ignore.

July 2015
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Digital Video Marketing Strategies for Travel Brands

Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.

May 2015
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Evolution of Local in Hospitality in 2015

Hotels are promoting and engaging their local communities and partnering with a growing array of local independent businesses in an effort to create more options for travelers seeking “authentic” experiences.

May 2015
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Content Marketing Strategies for Airlines

Content has historically put airlines at the cutting edge of the travel sector, with carriers setting many content management precedents, well ahead of grounded brands. While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

February 2015
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The State of Travel Metasearch in 2015

While Trivago, Kayak, TripAdvisor, and Momondo are spending millions of TV dollars to introduce consumers to their metasearch services, Google is moving in on them with zero TV spend. A look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.

February 2015
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Facebook Strategies for Travel Brands

A major shift took place two years ago that caused travel brands to lament the dwindling access to consumers through Facebook. Paid reach beat out organic reach and brands realized that they don’t have much of a choice but to stay put. As consumers drift into other branches of this multi-pronged platform, smart brands are keeping one eye on the data that matters and the other, on greener pastures.

January 2015
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The State of Mobile Booking 2015

How do top executives and mobile gurus in travel view the dramatic shift toward mobile that’s under way and what does it mean for lookers, bookers and the bottom line? This Skift Trends Report traces some of the seminal shifts of 2014, from the dramatic rise in mobile bookings to same-day hotel-booking trends and marketing trends that impact mobile development.

November 2014
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The Future of Conventions

The convention of the future is a co-created hybrid mechanism of live and virtual engagement, fluidly connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.

November 2014
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Understanding the Digital Habits of Business Travelers

Business travel is showing post-recession resiliency, and opportunities to reach working travelers abound in the digital ecosystem. For brands, capturing a segment of what’s estimated to be some $71 billion in business-travel revenue, however, means a balancing act between travelers’ wants, corporate travel policies, and the emerging expectations of Millennials in the space.

October 2014
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Venture Investment Trends in the Travel Industry

Discover what type of travel startups attract venture capital funding, see where smart money is going, and understand some of the common mistakes that startups make as they seek funding and strive to build new businesses.

October 2014
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