Industry Landscapes

October 2019

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

June 2019

As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?

April 2019

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

March 2019

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

February 2019

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

February 2019

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

December 2018

As we wrap up 2018, our latest Skift Research report dives into what went well this year and what we can expect heading into 2019. Looking ahead, we expect another strong year of economic growth, with a few different puts and takes, which should translate well for the travel industry.

August 2018

The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.

July 2018

The majority of first travel searches worldwide have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Today, travelers have an overwhelming number of options, and publishers are challenged to differentiate themselves.

April 2018

The relative spending power of affluent Americans makes them an attractive and strategic group for travel brands to target. The results of our second annual U.S. Affluent Traveler Survey help us understand key trends when it comes to their travel preferences, attitudes, and behaviors. Segmenting further by other characteristics allows us to create a more refined consumer portrait of such a lucrative, complex, and diverse group.

December 2017

There is room for optimism heading into 2018 for the global travel industry. Emerging and developing markets are showing healthy signs of growth, and global consumer and business confidence is high. Policy uncertainty and geopolitical tensions can’t be ignored, but outside of any major shock, we expect travel to benefit from a solid year of macroeconomic growth in 2018.

November 2017

If you're reading this, then you already know that blockchain is the disruptive technology behind bitcoin, with applications reaching beyond banking and finance. You also know that Blockchain has various potential applications in travel. Online distribution is a unique case and a potential fit, due to the decentralized nature of blockchain platforms. But its success will ultimately depend on proactive adoption and willingness to break away from traditional digital frameworks and configurations. Our channel checks suggest that their is in fact a case for the technology. However, proponents will need to move fast to create compelling use cases that can deliver attractive cost savings, and/or better customer experience than what's currently out there.