B2B Insights

Marketing and Media

Digital Advertising in Travel 2021

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

June 2021

Hospitality

Hotel Direct Booking Outlook in 2021

Despite years of pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.

May 2021

Marketing and Media

Travel Marketing During COVID-19

Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.

May 2020

Marketing and Media

Skift Research Virtual Roundtable: Ad Tech’s Role in Travel

Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.

January 2020

Destinations

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

October 2019

Hospitality

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

August 2019

Marketing and Media

Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

June 2019

Hospitality

An Expanded View of Hotel Loyalty Tech 2019

Let’s place loyalty programs into a larger realm of technology which can improve and increase guest engagement and personalization, with all these tools working in parallel to achieve a truly loyal guest.

June 2019

Hospitality

The Hotel Revenue Management Landscape 2019

Revenue management is unquestionably becoming more important for hotels in an ever-more competitive market. Revenue Management Systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.

April 2019

Marketing Operations in the Travel Industry Benchmarks: Tours and Activities

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

March 2019

Marketing Operations in the Travel Industry Benchmarks: Destinations

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

March 2019

Skift Research Interviews: How Hotels Can Play a Role in Food Tourism

Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.

February 2019