May 2020
Nearly 90% of travel marketers have slashed their marketing budgets due to COVID-19. With restrained resources and changing mandates, how can travel CMOs and their teams navigate through the crisis stronger? We delve into these crucial questions for answers.
January 2020
Ad tech has revolutionized the advertising space. Yet challenges abound in its promise to help cut ad waste and drive sales. A focus on results is key in vetting ad tech stack for travel companies.
October 2019
Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.
August 2019
The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.
June 2019
As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.
June 2019
Let’s place loyalty programs into a larger realm of technology which can improve and increase guest engagement and personalization, with all these tools working in parallel to achieve a truly loyal guest.
April 2019
Revenue management is unquestionably becoming more important for hotels in an ever-more competitive market. Revenue Management Systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.
March 2019
As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.
March 2019
As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.
February 2019
Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.
February 2019
As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.
February 2019
Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.
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