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Marketing Operations in the Travel Industry Benchmarks: Online Travel Agencies
June 2019
As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.
An Expanded View of Hotel Loyalty Tech 2019
June 2019
Let’s place loyalty programs into a larger realm of technology which can improve and increase guest engagement and personalization, with all these tools working in parallel to achieve a truly loyal guest.
The Hotel Revenue Management Landscape 2019
April 2019
Revenue management is unquestionably becoming more important for hotels in an ever-more competitive market. Revenue Management Systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.
Marketing Operations in the Travel Industry Benchmarks: Tours and Activities
March 2019
As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.
Marketing Operations in the Travel Industry Benchmarks: Destinations
March 2019
As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.
Skift Research Interviews: How Hotels Can Play a Role in Food Tourism
February 2019
Hotels are often discounted as serious players in the food tourism space. The food and beverage executives from Marriott International and Jumeirah Group would beg to differ.
Marketing Operations in the Travel Industry Benchmarks: Hotels
February 2019
As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.
The New Era of Food Tourism: Trends and Best Practices for Stakeholders
February 2019
Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.
The State of Marketing Technology in Travel 2019
January 2019
The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role, industry-wide.
Digital Advertising Trends in Travel 2018
October 2018
Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.
The State of Online Travel Media 2018
July 2018
The majority of first travel searches worldwide have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Today, travelers have an overwhelming number of options, and publishers are challenged to differentiate themselves.
The State of the Hotel Tech Stack 2018
June 2018
In today’s environment, hoteliers can no longer sit idly by, complacent with the tech systems and hardware that they have been using for decades. Those that focus on tech in terms of the overall customer journey will not only delight guests, but also outpace competitors in sales and ROI.