The State of Marketing Technology in Travel 2019

The State of Marketing Technology in Travel 2019

January 2019

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role, industry-wide.

Digital Advertising Trends in Travel 2018

Digital Advertising Trends in Travel 2018

October 2018

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

The State of Online Travel Media 2018

The State of Online Travel Media 2018

July 2018

The majority of first travel searches worldwide have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Today, travelers have an overwhelming number of options, and publishers are challenged to differentiate themselves.

The State of the Hotel Tech Stack 2018

The State of the Hotel Tech Stack 2018

June 2018

In today’s environment, hoteliers can no longer sit idly by, complacent with the tech systems and hardware that they have been using for decades. Those that focus on tech in terms of the overall customer journey will not only delight guests, but also outpace competitors in sales and ROI.

WeChat Marketing Strategies for Global Travel Brands 2018

WeChat Marketing Strategies for Global Travel Brands 2018

January 2018

WeChat, China’s most popular app, has infiltrated the daily lives of its nearly one billion monthly active users. The popularity and penetration of the app in the country makes it an attractive platform for global travel brands looking to unlock the China market. Without a thoughtful WeChat strategy, however, this is easier said than done.

The State of Content Marketing in Travel 2017

The State of Content Marketing in Travel 2017

March 2017

Content marketing has evolved from a novelty into the mainstream of the travel industry. Not only are more travel marketers creating content as part of their broader advertising strategies, they’re also spending more to produce it. But as more travel brands ramp up content marketing initiatives, there are challenges, including how to measure the ROI of such programs, dealing with influencers, and determining how to create content in a cost-efficient manner. Which content strategies are gaining traction with travel brands in 2017 as they look to evolve their efforts in the year to come?

Snapchat and Instagram Strategies for Travel Brands

Snapchat and Instagram Strategies for Travel Brands

October 2016

Instagram and Snapchat have exploded in recent years; the user base is certainly there but at the same time, they leave something to be desired for advertisers. Visual content is also a challenge on the production side. How travel brands leverage both branded and user generated content to engage potential customers will vary. One certainty is that travel should continue to experiment with visual content and the platforms that attract millions.

Digital Payments in Travel 2016

Digital Payments in Travel 2016

July 2016

The global digital payments ecosystem is undergoing a rapid and monumental shift; smart travel brands should stay on top of the shifts in how we pay for goods and services. Peer-to-peer payment platforms, digital wallets, and cryptocurrencies may have been a thing of science fiction just years ago. Yet, many of the data points now clearly suggest otherwise.

The Strategic Guide to a Modern Hotel Technology Stack

The Strategic Guide to a Modern Hotel Technology Stack

June 2016

The world of hotel technology software, or the “tech stack” as it’s often called, has long existed as a fragmented puzzle of competing platforms, competitors and solutions. Now, growing signs of consolidation loom as big players from both inside and outside the category vie for a bigger piece of the pie. What solutions and strategies will be most important to help hotel owners stay competitive, and profitable, in the years to come?

The Rise of Messaging Technology in Travel Booking: Pt. 2

The Rise of Messaging Technology in Travel Booking: Pt. 2

April 2016

Travel booking is transforming the mobile-first ecosystem. Messaging technology is replacing face-to-face and voice-to-voice commerce with a screen-to-screen conduit that stands to drive returns and open interactions to new levels of customer context and continuity that the travel industry has seldom, if ever, experienced before.

The Rise of Lifestyle Branding in Travel

The Rise of Lifestyle Branding in Travel

March 2016

Why are brands like Apple, Disney and Nike are among the world’s most valuable? Because they’re able to embody a lifestyle, offering consumers access to an emotional connection that goes well beyond their product offering. As more travel companies look to redefine their offerings around the lifestyle brand concept, often with limited resources to do so, what strategies will they use to grow and thrive?

The Future of Messaging Technology in the Travel Industry:  Pt. 1

The Future of Messaging Technology in the Travel Industry: Pt. 1

February 2016

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies. A companion Skift report will focus on bookings and messaging tech.