Consumer Insights

Consumer trends and changes, including proprietary consumer surveys, country-specific and topic-specific deep-dives and best practices 

Consumer Habits

U.S. Travel Tracker: July 2022 Highlights

Higher prices and concerns about the economy haven't stopped Americans from traveling. Over half of Americans traveled in July. And nearly 60 percent of them said they might travel before the summer ends.

Marketing and Media

Subscriptions and Memberships in Travel 2022

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

Consumer Habits

U.S. Travel Tracker: May 2022 Highlights

Nearly 47% of Americans traveled in May 2022, 6 points higher than March, signaling a strong start as we get closer to the summer season. However, anxiety about the economy reached the highest

Online Travel

A Deep Dive Into Google’s Impact on Travel 2022

The metasearch wars are drawing to a close and Google is winning. The future of independent travel metasearch in the U.S. and Europe is at risk, in our view.

Consumer Habits

U.S. Travel Tracker: March 2022 Highlights

Despite the spring break, 41% of Americans traveled in March 2022, little changed from January. However, it’s 5 percentage points higher than March last year, signaling a somewhat healthier start as we inch towards summer season.

Consumer Habits

U.S. Travel Tracker: January 2022 Highlights

In January, 40% of Americans traveled, only 5 percentage points lower than January 2020, before the pandemic hit. While we expect to see even more normalcy in travel as we move closer to another travel season, where the economy is heading could have an impact, as more than half of Americans now believe the U.S. economy will get worse in the next 12 months.

Consumer Habits

Sustainability and Remote Work Shaping the Future of Travel: A Consumer Perspective

Sustainability and remote work will shape how we live and how we travel profoundly on the other side of the pandemic. Understanding what travelers think of these two topics and how these two areas will impact their future travel decisions is crucial for the industry rebuild.

Consumer Habits

2022 Travelers: A Multi-Country Survey Report

The pandemic has greatly disrupted travel, both in volumes, and for those who did manage to travel, how they traveled. We conducted a survey of travelers in five major tourism markets to understand what has changed and what new habits will last post-pandemic.

Consumer Habits

U.S. Travel Tracker: December 2021 Highlights

The U.S travel sector took a blow from Omicron during the holiday season, but the effect was mild. In December, 45% of Americans traveled, only 2 percentage points lower than September, when Delta was in retreat. In particular, nearly 6% of all December trips were to another country, marking the highest rate since the pandemic started. And looking ahead to 2022, Americans are optimistic about traveling more.

Consumer Habits

U.S. Travel Tracker: September 2021 Highlights

The Delta variant didn’t do too much damage to the U.S. travel industry. In September, 47% of Americans traveled, only 1.7 percentage points lower than the record-setting July. And luckily, the virus is in retreat and the upcoming winter holiday season looks very promising for travel companies.

Consumer Habits

U.S. Travel Tracker: July 2021 Highlights

July did turn out to be a record-breaking month for U.S. travel. However, the Delta Variant has already made some consumers halt their travel plan for the remainder of 2021. How the new surge evolves will deeply impact the fragile recovery path in the next few months.

Consumer Habits

U.S. Travel Tracker: May 2021 Highlights

In May, 42.% of Americans traveled, 2 percentage points higher than February 2020, before the pandemic hit. The U.S. summer vacation was off to a very promising start.