U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong
September 2020
Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.
U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge
August 2020
Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.
U.S. Travel Tracker June 2020: Temporary Uptick
July 2020
With 33% of Americans taking at least one trip, June travel tells a promising story of the reopening. But it might be a very short-lived promise.
U.S. Travel Tracker May 2020: Early Signs of Recovery
June 2020
The U.S. travel rate climbed to 24% in May, after dipping to 19% in April. However, a full travel recovery might take a very long time as more people start to realize COVID-19 is a longer-term battle.
U.S. Travel Tracker April 2020: Emerging Consumer Segments
May 2020
When and how consumers will travel again might have a lot to do with how their lives' are impacted by COVID-19. Our April travel tracker analysis delves into the details.
U.S. Travel Tracker March 2020: Travel Sentiment Amid Lockdown
April 2020
With travel restrictions in place, the U.S. travel rate in March dropped to 25% from 41% in February. What’s changed is also people’s outlook of travel on the other side of the pandemic.
U.S. Travel Tracker January and February 2020: Onset of COVID-19 Impact
March 2020
We are keeping track of if and how the U.S. population is traveling month by month and hope to detect signs of a rebound in the not too distant future.
Millennial Parents: The New Generation of Family Travel
February 2020
Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.
The State of Middle East Outbound Travel 2019
December 2019
Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.
Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders
October 2019
Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.
UK Traveler Profile and Key Statistics: The Brexit Effect
October 2019
The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.
Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report
August 2019
Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.