Market Estimates and Forecasts

October 2021

Mobile is already the primary device for travel planning in the majority of the world. But for most of the travel sectors and companies, mobile bookings are yet to surpass desktop bookings in volume or value. Undoubtedly, the travel companies need to increase their mobile investment to capitalize on this shift, but, at the same time they need to have an overarching multi-device strategy in place to engage with the customer throughout.

June 2021

Digital nomadism is breaking out into the mainstream after years of being available only to a few career paths. This trend is poised to generate hundreds of millions of dollars for the travel industry, in some cases transforming rent into hospitality stays and other travel spend.

March 2021

The pandemic derailed record years of venture capital in travel, resetting the industry to 2014 levels of investment. But we remain optimistic about the future of the travel industry and its ability to attract top talent, innovate technology, and incubate globally relevant startups.

January 2021

The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.

December 2020

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.

December 2020

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

February 2020

Travel agents still exist; tour operators are the last sector to be moved to digital; online travel platforms are scrambling to keep the growth rate high. We are expecting to see more changes shaping up the travel arrangement and reservation services sector in the next few years.

December 2019

Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.

December 2019

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

October 2019

The UK is an important contributor to global travel, but the uncertainty over Brexit will impact its place in the world and its residents’ willingness to spend on international vacations. The questions are just how and where the impact will be felt most.

September 2019

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

July 2019

The U.S. is one of the most diverse countries in the world and its residents' travel habits reflect that. That makes studying different demographics and travel spending categories key to understanding the American traveler.