The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.
As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.
The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.
Airbnb continues to revolutionize the accommodation bookings industry while disrupting other sectors like tours and activities, restaurant reservations, and more. As the company heads towards a potential IPO, we tackle some of the key hurdles in its way including increasing regulation, impacts to housing markets, and its evolving role in both hospitality and distribution.
For today's hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather then at the brand level.
Disney’s success with its theme parks, hotels and cruise products is directly attributable to a highly-sophisticated marketing program that leverages cross-monetization of its different media businesses. It’s a case study for travel and hospitality companies on how to think and look outside of travel, when building globally successful businesses and brands.
The complex issues and questions being raised by alternative accommodations providers are proof that these businesses are no longer in their infancy, or startup stages. Despite the challenges, the sharing economy is here to stay. The almighty consumer will ultimately decide the ebbs and flows of how the business of short-term rentals plays out.
Many of Latin America's hotel chains have successfully grown their footprint in the region, despite Zika and a sluggish economic outlook for certain markets. A rising middle class and steady business traveler demand (particularly to secondary cities) are keeping accommodations demand interesting enough to keep planned expansion initiatives rolling through this period of economic and political transformation.
The world of hotel technology software, or the “tech stack” as it’s often called, has long existed as a fragmented puzzle of competing platforms, competitors and solutions. Now, growing signs of consolidation loom as big players from both inside and outside the category vie for a bigger piece of the pie. What solutions and strategies will be most important to help hotel owners stay competitive, and profitable, in the years to come?
Why are brands like Apple, Disney and Nike are among the world’s most valuable? Because they’re able to embody a lifestyle, offering consumers access to an emotional connection that goes well beyond their product offering. As more travel companies look to redefine their offerings around the lifestyle brand concept, often with limited resources to do so, what strategies will they use to grow and thrive?
Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever. What strategies are hotel brands using to adapt and thrive in this changing loyalty landscape?
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