Report Overview

We launched our first U.S. passenger airline sector estimates report in January. In this report, we continue our effort of sizing up the travel industry by focusing on accommodations, another of the largest and most important travel sectors. We estimate that the total accommodation sector in the U.S. generated $264.5 billion revenue in 2018. Among that, alternative accommodations — short-term lodging in private homes or apartments — reached nearly $23 billion, accounting for 8.6% of the market. After a flat 2018, we expect a 3.4% rebound in 2019 and forecast total revenue for the sector to reach $273.5 billion.

We arrive at our proprietary estimates by analyzing our internal consumer survey data, relevant data aggregated in our previous reports, as well as many reputable sources, including the U.S. Economic Census, U.S. Census Service Annual Survey (SAS) and Quarterly Services Survey (QSS), U.S. Bureau of Economic Analysis Travel and Tourism Satellite Accounts, and Oxford Economics.

What You'll Learn From This Report

  • U.S. accommodation sector market size estimates, 2017–2019
  • U.S. market size estimates for alternative accommodations, 2017–2019
  • U.S. market size estimates for hotels and motels, casino hotels, B&B, and other traditional accommodation segments, 2017–2019
  • Key operational and performance estimates for 2019, including number of companies, properties, guestrooms, and corresponding revenue.
  • Top 10 hotel and resort brands market shares, 2017–2018
  • Proprietary Rakuten Intelligence data on brand portfolio performance metrics of Marriott, Hilton, Hyatt, and IHG
  • Analysis of U.S. Economic Census data