Report Overview

This report, a market size of the European Union accommodation sector, continues Skift Research’s effort to size the global travel industry. It builds upon our earlier U.S. accommodation sector market estimates by crossing the pond to Europe for the first time in this research series. This report covers all 28 member states of the European Union including, for the time being, the United Kingdom.

Skift Research estimates that the accommodation sector in the European Union generated revenues of €200 billion in sales in 2018. Further, we forecast revenues in the accommodation sector to grow 3.1% this year to €206 billion in 2019 sales and see revenue approaching €213 billion by 2020.

The fastest growing segment within that market has been, and will continue to be, alternative accommodations. We estimate that this subsector held a 13% share of the overall European accommodations market in 2018 and foresee that figure to rise.
This report includes an analysis of, and estimates for, key hospitality performance indicators such as revenue per available room, average daily rate, and occupancy rate for the entire market, subsectors, and individual countries.

This sector research also provides hotel market share estimates for individual European Union member states and for 14 large, publicly traded hotel companies (Accor, Best Western International, Hilton Worldwide, Hyatt Hotels Corp, InterContinental Hotels Group, Marriott International, Meliá Hotels International, Millennium & Copthorne Hotels, NH Hotel Group, PPHE Hotel Group, Radisson Hotel Group, Scandic Hotels Group, Whitbread [d/b/a: Premier Inn], Wyndham Hotels & Resorts).

What You'll Learn From This Report

  • EU accommodation sector market size estimates, 2008–2020E
  • EU traditional accommodation key performance indicators, 2008–2018E
  • EU alternative accommodation key performance indicators, 2008–2018E
  • EU traditional accommodation market shares of 28 member countries, 2008-2020E
  • Top 14 largest public hotel companies market shares, 2018E
  • Breakdown of EU total accommodation by business size, including number of companies, properties, rooms, employees, and revenue