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Research tagged “accommodations”

Evolution of Local in Hospitality in 2015

Hotels are promoting and engaging their local communities and partnering with a growing array of local independent businesses in an effort to create more options for travelers seeking “authentic” experiences.

May 2015
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Content Marketing Strategies for Hospitality Brands

Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. To communicate that experience to guests, hotels are developing sophisticated online content marketing that positions the hotel as a character in a traveler’s journey.

December 2014
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Understanding the Digital Habits of Business Travelers

Business travel is showing post-recession resiliency, and opportunities to reach working travelers abound in the digital ecosystem. For brands, capturing a segment of what’s estimated to be some $71 billion in business-travel revenue, however, means a balancing act between travelers’ wants, corporate travel policies, and the emerging expectations of Millennials in the space.

October 2014
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The Reinvention of Airline and Hotel Loyalty Programs

Loyalty programs have become a multi-billion dollar revenue stream for travel companies, yet this success has come at the expense of their original purpose: forging stronger connections with customers. How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?

February 2014
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What the Sharing Economy Means to the Future of Travel

Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological changes of the past decade. How can incumbent companies learn from this fast-growing segment of the travel industry?

December 2013
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The Rise of Local in Hospitality

Hotels are attracting the next generation traveler by engaging with their local communities to provide more authentic and immersive travel experiences.

October 2013
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