Industry Landscapes

Destinations

Room for Optimism: 2018 Global Travel Market Outlook

There is room for optimism heading into 2018 for the global travel industry. Emerging and developing markets are showing healthy signs of growth, and global consumer and business confidence is high. Policy uncertainty and geopolitical tensions can’t be ignored, but outside of any major shock, we expect travel to benefit from a solid year of macroeconomic growth in 2018.

December 2017

The Future of Blockchain in Travel Distribution 2018

If you're reading this, then you already know that blockchain is the disruptive technology behind bitcoin, with applications reaching beyond banking and finance. You also know that Blockchain has various potential applications in travel. Online distribution is a unique case and a potential fit, due to the decentralized nature of blockchain platforms. But its success will ultimately depend on proactive adoption and willingness to break away from traditional digital frameworks and configurations. Our channel checks suggest that their is in fact a case for the technology. However, proponents will need to move fast to create compelling use cases that can deliver attractive cost savings, and/or better customer experience than what's currently out there.

November 2017

Destinations

U.S. Experiential Traveler Trends 2018: Annual Survey on Traveler Behavior, Motivations and Preferences

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.

October 2017

Destinations

Key Emerging Outbound Travel Markets 2017

Emerging markets are taking over outbound travel. Economic growth is increasing living standards across the world and outbound travel is growing along. International Travel Expenditure is now shifting from a handful of countries who have historically made up most of the outbound travel to emerging markets.

October 2017

State of Travel Media 2016

Like all media, travel media is constantly reinventing itself to adapt to new technologies and changing consumer behaviors. We talk to leaders in the field and look at external threats and opportunities as represented by Facebook, mobile, and advertising.

June 2016

The State of Wi-Fi for Travelers in 2016

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service. How are travel brands coping with these challenges, and what future innovations in connection services might transform the industry?

April 2016

How the On-Demand Economy Is Reshaping the Travel Experience

The on-demand economy is on the rise, but what does on-demand mean, exactly? In this report, a look at the nature of a technology-driven sea change in consumer behavior and the business models emerging to meet it in the travel industry.

August 2015

The State of Travel Media 2015

When fewer consumers are willing to pay for content, consumer travel media companies must diversify their business to compete with big names dominating a travel media landscape that is changing in real time. This report is a snapshot of the media landscape and looks at how travel publishers are adjusting business strategies to meet these challenges -- and thrive.

August 2015

The Future of Wearables in Travel

As consumers increasingly embrace wearables, those in the travel and hospitality industry are turning to this hardware to reach and engage their audience, and improve the customer experience. From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.

April 2015

Health and Wellness in the Travel Industry

Staying fit and eating well on the road is important to a growing number of travelers, causing airports, hotels and spas to create better options for those seeking to integrate healthy habits into their journeys.

March 2015

What the Sharing Economy Means to the Future of Travel

Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological changes of the past decade. How can incumbent companies learn from this fast-growing segment of the travel industry?

December 2013