The question for travelers used to be: Business or Pleasure? Today, there’s a third answer: Wellness.
That’s because a growing number of folks that travel are seeking to integrate healthy eating, fitness and mind-body habits into their journeys, be it gluten-free dining options at airports to Vitamin C showers and yoga mat-outfitted hotel rooms. Even spa destinations known for health-focused programming are upping their game with amenities tailored specifically for busy executives and families. What’s more, a new travel segment focused exclusively on immersive Yoga travel developed around them.
In order to compete for the attention and dollars of these healthy-minded travelers, those in the tourism and hospitality industry need to understand the amenities they demand and deliver on them along every step of their journey.