The Future of Wearables in Travel

by Sarah Silbert + Skift Team - Apr 2015

Skift Research Take

As consumers increasingly embrace wearables, those in the travel and hospitality industry are turning to this hardware to reach and engage their audience, and improve the customer experience. From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.

Report Overview

Executive summary

Hotels, airlines and others in the travel and hospitality industry are in a fierce bid for a piece of the $644.9 billion global leisure travel pie1 know they must reach consumers at every step of the look-to-book process and the journey beyond.

Most recently, that’s on any number of mobile devices, from phones to tablets. Travel bookings on these devices grew 20 percent in the first half of 2014, compared to a scant two-percent growth for bookings on desktops, according to the personalized ad firm Criteo1. The result? A proliferation of thoughtfully designed apps that provide users streamlined mobile functionality.

The next frontier is wearables. Just as mobile devices have freed consumers to communicate on the go by giving them mini-computers that fit in their pockets, wearables like smartwatches are moving essential updates to the wrist. For travelers, that means there’s no longer the need to pull out a smartphone to check a flight status, show a boarding pass or receive weather updates.

This report will explore how wearable devices can enhance a traveler’s journey from the minute she arrives at the airport to her hotel stay, which brands are leading the race to capture this segment, and what those in the industry that are interested in getting started need to know before jumping into the fray.