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The State of Consumer Payments in Travel 2017

The State of Consumer Payments in Travel 2017

June 2017

The leather wallet is facing increasing competition from digital alternatives. In this report we explore the types of innovations shifting the payments ecosystem and identify how early adopters have been able to leverage new payment systems to drastically cut operating costs while giving consumers a better payment experience.

Snapchat and Instagram Strategies for Travel Brands

Snapchat and Instagram Strategies for Travel Brands

October 2016

Instagram and Snapchat have exploded in recent years; the user base is certainly there but at the same time, they leave something to be desired for advertisers. Visual content is also a challenge on the production side. How travel brands leverage both branded and user generated content to engage potential customers will vary. One certainty is that travel should continue to experiment with visual content and the platforms that attract millions.

Inside the Mind of the Gen Z Traveler

Inside the Mind of the Gen Z Traveler

August 2016

Much of the discussion about travel and generational divides has focused on distinctions between the Millennial generation and more mature travel cohorts. Yet, in the incessant paddle toward bluer oceans, travel marketers are now starting to look further down the horizon to align brands and product offerings with those who have just begun to explore the world through travel.

Decoding Use Cases for Virtual Reality in Travel

Decoding Use Cases for Virtual Reality in Travel

July 2016

Many travel industry executives are excited about the potential of virtual reality to deliver immersive experiences that help them better sell travel products to potential customers. Historically, the technology has passed through a series of boom and bust cycles. The relative successes and failures of these campaigns will depend entirely on consumer adoption.

Digital Payments in Travel 2016

Digital Payments in Travel 2016

July 2016

The global digital payments ecosystem is undergoing a rapid and monumental shift; smart travel brands should stay on top of the shifts in how we pay for goods and services. Peer-to-peer payment platforms, digital wallets, and cryptocurrencies may have been a thing of science fiction just years ago. Yet, many of the data points now clearly suggest otherwise.

The Rise of Messaging Technology in Travel Booking: Pt. 2

The Rise of Messaging Technology in Travel Booking: Pt. 2

April 2016

Travel booking is transforming the mobile-first ecosystem. Messaging technology is replacing face-to-face and voice-to-voice commerce with a screen-to-screen conduit that stands to drive returns and open interactions to new levels of customer context and continuity that the travel industry has seldom, if ever, experienced before.

The Future of Messaging Technology in the Travel Industry:  Pt. 1

The Future of Messaging Technology in the Travel Industry: Pt. 1

February 2016

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies. A companion Skift report will focus on bookings and messaging tech.

Effective Mobile App Strategies of Consumer Travel Brands

Effective Mobile App Strategies of Consumer Travel Brands

December 2015

An in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses.

The State of Mobile Booking 2016

The State of Mobile Booking 2016

November 2015

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.

Search Marketing Strategies for Travel Brands

Search Marketing Strategies for Travel Brands

July 2015

For the travel industry, online search is in the middle of significant transformations. From the mobile-first milieu to the evolving concepts of search and commerce, attribution and product-level innovation, avenues to reach travelers via search marketing are moving toward a future that brands can’t afford to bypass or ignore.

How Tech Is Changing the Way Millennials Do Business Travel

How Tech Is Changing the Way Millennials Do Business Travel

June 2015

Building products around and marketing to the next generation of business travelers will not be an easy task. Social, fickle, design-centric and narcissistic, Millennials demand the highest of product standards while resisting traditional marketing methods. In this report, we’ll look at some of the success stories and trends facing the industry as the next generation of travelers comes of age.

Mobile First and the Silent Traveler in 2015

Mobile First and the Silent Traveler in 2015

May 2015

In this study, we look at what silent travelers are doing, where they are going, and how they are getting there. What can brands do to reach them in-trip and at-destination? This report dives into demographics, travel trends, and best practices for seeking the often younger, tech-savvy, and business/leisure-combining travel consumer.