Research tagged “mobile”

Technology

A Deep Dive Into Priceline’s Competitive Position in Travel 2017

Priceline dominates the online travel industry. It quietly goes about its business and continuously puts up strong results year after year, turning a once-beleaguered near-dot-com-bust into one of the most successful technology companies in the world.

September 2017

Business Travel

The State of Conferences and Events 2017

The meetings and events sector is evolving at a rapid pace. Pioneering events like South by Southwest and C2 are raising event attendees' expectations, putting pressure on organizers to design more engaging experiences at events of all shapes and sizes. Meanwhile, new types of event technology like artificial intelligence and personalization tools offer new opportunities (and challenges) for meeting planners. This report investigates the state of today's conference and event sector, and examines how organizers should look to evolve their own event strategies in response in the years ahead.

August 2017

Online Travel

The State of Consumer Payments in Travel 2017

The leather wallet is facing increasing competition from digital alternatives. In this report we explore the types of innovations shifting the payments ecosystem and identify how early adopters have been able to leverage new payment systems to drastically cut operating costs while giving consumers a better payment experience.

June 2017

Snapchat and Instagram Strategies for Travel Brands

Instagram and Snapchat have exploded in recent years; the user base is certainly there but at the same time, they leave something to be desired for advertisers. Visual content is also a challenge on the production side. How travel brands leverage both branded and user generated content to engage potential customers will vary. One certainty is that travel should continue to experiment with visual content and the platforms that attract millions.

October 2016

Inside the Mind of the Gen Z Traveler

Much of the discussion about travel and generational divides has focused on distinctions between the Millennial generation and more mature travel cohorts. Yet, in the incessant paddle toward bluer oceans, travel marketers are now starting to look further down the horizon to align brands and product offerings with those who have just begun to explore the world through travel.

August 2016

Decoding Use Cases for Virtual Reality in Travel

Many travel industry executives are excited about the potential of virtual reality to deliver immersive experiences that help them better sell travel products to potential customers. Historically, the technology has passed through a series of boom and bust cycles. The relative successes and failures of these campaigns will depend entirely on consumer adoption.

July 2016

Digital Payments in Travel 2016

The global digital payments ecosystem is undergoing a rapid and monumental shift; smart travel brands should stay on top of the shifts in how we pay for goods and services. Peer-to-peer payment platforms, digital wallets, and cryptocurrencies may have been a thing of science fiction just years ago. Yet, many of the data points now clearly suggest otherwise.

July 2016

The Rise of Messaging Technology in Travel Booking: Pt. 2

Travel booking is transforming the mobile-first ecosystem. Messaging technology is replacing face-to-face and voice-to-voice commerce with a screen-to-screen conduit that stands to drive returns and open interactions to new levels of customer context and continuity that the travel industry has seldom, if ever, experienced before.

April 2016

The Future of Messaging Technology in the Travel Industry: Pt. 1

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies. A companion Skift report will focus on bookings and messaging tech.

February 2016

Effective Mobile App Strategies of Consumer Travel Brands

An in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses.

December 2015

The State of Mobile Booking 2016

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.

November 2015

Search Marketing Strategies for Travel Brands

For the travel industry, online search is in the middle of significant transformations. From the mobile-first milieu to the evolving concepts of search and commerce, attribution and product-level innovation, avenues to reach travelers via search marketing are moving toward a future that brands can’t afford to bypass or ignore.

July 2015