Effective Mobile App Strategies of Consumer Travel Brands

by Colin Gibbs + Skift Team - Dec 2015

Skift Research Take

An in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses.

Report Overview

Smartphone applications are having a tremendous impact in a wide range of consumer-facing industries, and travel is no exception. Savvy companies are using apps to help consumers book flights or hotel rooms, receive fare alerts, explore their surroundings on the road and even open the hotel room door. This wide-ranging functionality will only increase as new technologies come to smartphones and as businesses come up with innovative new ways to serve smartphone users.

This Skift Trends Report explores how companies in the travel and hospitality industries are leveraging mobile and the challenges they face in the dynamic world of smartphones, tablets and mobile apps. The report features a comprehensive Q&A with the co-founder and CEO of Hipmunk as well as material from interviews with other executives from the travel and mobile industries, and the report cites recent data to examine the latest important mobile trends in travel. Finally, it concludes with insights and strategies for businesses hoping to capitalize on the mobile revolution.