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The State of Mobile Booking 2016

by Colin Gibbs + Skift Team - Nov 2015

Skift Research Take

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.

Report Overview

Use of mobile apps and websites is soaring as the smartphone revolution enters maturity. Though the number of mobile bookings of hotel rooms, airline flights and other travel-related items remains small, mobile booking activity is beginning to pick up. This is because OTAs and travel brands are improving their mobile offerings to make it easier for travelers to make arrangements and conduct transactions on the go. Those consumers are likely to be relatively young, affluent and active, making them particularly appealing to travel and hospitality companies.

This Skift Trends Report examines the factors that are driving the market for mobile booking, the challenges that continue to limit its growth, and the kinds of travelers who are booking trips on their smartphones and tablets. It features an extensive Q&A with the SVP of global digital at Starwood Hotels and Resorts

Worldwide plus the latest data on current usage trends both worldwide and in the U.S., and insights and strategies for companies hoping to ramp up their mobile booking businesses.